| The power of brand passion in sports apparel brands N Pourazad, L Stocchi, V Pare Journal of Product & Brand Management 29 (5), 547-568, 2020 | 59 | 2020 |
| Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions N Pourazad, L Stocchi, V Pare Australasian marketing journal 27 (4), 249-260, 2019 | 52 | 2019 |
| The persistence of excess brand loyalty over multiple years V Pare, J Dawes Marketing Letters, 1-13, 2011 | 48 | 2011 |
| The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences V Pare, N Pourazad Asia Pacific Journal of Marketing and Logistics 29 (5), 1160-1177, 2017 | 24 | 2017 |
| The Natural Monopoly effect in brand image associations L Stocchi, V Pare, R Fuller, M Wright Australasian Marketing Journal 25 (4), 309-316, 2017 | 14 | 2017 |
| Conceptualising the behavioural effects of brand passion among fast fashion young customers N Pourazad, V Pare Proceedings of Sydney international business research conference, 17-19, 2015 | 13 | 2015 |
| Emotional brand attachment: Antecedents and consequences for luxury brands N Pourazad, V Pare 28th Australian and New Zealand Academy of Management (ANZAM) Conference, 2014 | 12 | 2014 |
| Double jeopardy deviations for small and medium share brands-how frequent and how persistent? V Pare, J Dawes, C Driesener Australian and New Zealand Marketing Academy, 2006 | 8 | 2006 |
| Deviations from double jeopardy: how many private label and high share brands exhibit excess loyalty? V Pare, J Dawes University of Otago, 2007 | 6 | 2007 |
| Behavioural consequence of brand passion: A conceptual model N Pourazad, V Pare British Journal of Business Design & Education 8 (3), 2015 | 5 | 2015 |
| Investigating the Impact of Social Media Marketing Activities on Adelaide Festival’s Brand Relationship Quality N Pourazad, V Pare Sydney International Business Research Conference 2015, 2015 | 4 | 2015 |
| Brand passion: what would customers do for their favourite brands N Pourazad, A Saniee, V Pare Melbourne International Business and Social Sciences Research Conference …, 2015 | 4 | 2015 |
| An Examination of Package Color of a Local Product in Indonesia on Consumer Response A Widjayanti, V Pare Australian Academy of Business and Economics Review 2 (4), 310-320, 2017 | 3 | 2017 |
| Do all private label brands exhibit excess loyalty? V Pare, J Dawes Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2008 | 3 | 2008 |
| How Do Consumers Respond to Different Colours of A Package? The Case of Local Food Product in Indonesia A Widjayanti, V Pare Flinders Business School, Flinders University of South Australia, 2016 | 2 | 2016 |
| What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love N Pourazad, L Stocchi, N Michaelidou, V Pare Journal of Strategic Marketing, 1-25, 2023 | 1 | 2023 |
| Deconstructing Brand Concepts V Pare, N Pourazad, C Jevons Innovation and Groth Strategies in Marketing, 2015 | 1 | 2015 |
| Emotional Brand Attachment MN Pourazad, V Pare 28TH AUSTRALIAN AND NEW ZEALAND ACADEMY OF MANAGEMENT (ANZAM) CONFERENCE …, 2014 | 1 | 2014 |
| An examination of buyer behaviour and market structures in a seafood auction context V Pare | 1 | 2011 |
| Differences in shopping mall patrons: An Indian context Pare V, Atkinson G, Tung H T Australian & New Zealand Marketing Academy Conference, 2011 | 1 | 2011 |
