Building relationships through customer engagement in Facebook brand pages TM de Silva Marketing Intelligence & Planning 38 (6), 713-729, 2020 | 54 | 2020 |
The role of customer engagement in cultivating relationships with automotive Facebook brand pages TM de Silva Online Information Review 45 (7), 1362-1380, 2021 | 13 | 2021 |
Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages TM de Silva, HV Ranaweera South Asian Journal of Business Insights 1 (2), 03-23, 2021 | 2 | 2021 |
Customer Engagement in Facebook Brand Pages TM De Silva Proceedings of the 8th International Conference on Management and Economics …, 2019 | 2 | 2019 |
Emotional Responses Elicited to Colour and Music Under Hot and Mild Outside Environment Temperatures WTM De Silva Proceedings of the 3rd International Conference on Management and Economics …, 2014 | 1 | 2014 |
Examining the Role of Advertising Value Perceptions in Driving Engagement: A Framework for Assessing Hotel/Restaurant Paid Advertising Effectiveness on Facebook TM de Silva South Asian Journal of Business Insights 3 (1), 03-25, 2023 | | 2023 |
Impact of music on emotional responses WTM De Silva Wayamba University of Sri Lanka. Kuliyapitiya, 2014 | | 2014 |