| Analisis Pengaruh Pemasaran Digital (Digital Marketing) terhadap Brand Awareness pada E-Commerce WM Rudi Yacub Jurnal Manajerial 19 (2020), 198-209, 2020 | 124* | 2020 |
| Factor Influencing of Telehealth Acceptance During COVID-19 Outbreak: Extending UTAUT Model. D Napitupulu, R Yacub, AH Perdana Kusuma Putra International Journal of Intelligent Engineering & Systems 14 (3), 2021 | 42 | 2021 |
| How Cultural Intelligence Develop Students’ Social Entrepreneurship in Indonesia? R Yacub, H Herlina, IS Himawan Jurnal Economia 18 (2), 256-273, 2022 | 15 | 2022 |
| The Effects of Sustainability Orientation, Sustainability Education, and Risk Perception Towards Green Entrepreneurship Among Young Generations R Yacub, H Herlina, IS Himawan Ninth International Conference on Entrepreneurship and Business Management …, 2021 | 12 | 2021 |
| Manajemen Pemasaran R Yacub | 7* | 2003 |
| The Effect of Experiential Marketing and Emotional Marketing on Customer Loyalty in “LGS” Showroom R Yakub, K Saleh, M Putra International Journal of Social Science and Business 6 (1), 83-90, 2022 | 6 | 2022 |
| Pengaruh Brand Awareness, Brand Image dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Produk Nike di Kabupaten Tangerang R Yacub Journal of Economic, Bussines and Accounting (COSTING) 4 (1), 70-74, 2020 | 4 | 2020 |
| Effect Of Brand Image And Promotion On Purchase Decision R Yacub Journal of Positive School Psychology 6 (10), 1651-1658, 2022 | 2 | 2022 |
| The Influence of Product Quality and Service Quality on Purchase Decisions at Perintis Pharmacies R Yacub Central European Management Journal 30 (4), 924-930, 2022 | | 2022 |
| The decision to purchase medical masks is related to price, product quality, distribution and promotion during the Covid-19 pandemic R Yakub Journal of Positive Psychology and Wellbeing 6 (1), 3229-3236, 2022 | | 2022 |
| PRODUCT QUALITY AND PROMOTION TO CONSUMER SATISFACTION THROUGH PRICE AS INTERVENING VARIABLES R Yakub Oeconomia Copernicana 13 (1), 1198-1209, 2022 | | 2022 |
| A Moderating role of knowledge and involvement on the relationship between corporate reputation, store image and store loyalty WM Rudi Yacub, Khaerul Saleh Journal of Product & Brand Management, 2022 | | 2022 |
| Effect of Experiential and Emotional Marketing on Customer Loyalty: Mediating Role of Brand Loyalty and Moderating Role of Loyalty Program WM Rudi Yacub, Maha Putra Measuring Business Excellence, 2022 | | 2022 |
| Rebuilding Post-Pandemic Societies: Editorial Section D Sumardani Indonesian Scholars Scientific Summit Taiwan Proceeding 3, 2021 | | 2021 |
| Cultural Intelligence as a Driver of Student Entrepreneurship in Indonesia HHISH Rudi Yacub Indonesian Scholars Scientific Summit Taiwan Proceeding 2021 1 (e-ISSN: 2797 …, 2021 | | 2021 |
| Competition and Price as Interest Shapers and Its Impact on Loyalty of J&T Service Users in South Sumatra WM Rudy Yacub, Muhammadinah Academy of Strategic Management Journal (ASMJ), 2021 | | 2021 |
| Pengaruh Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Pada Planet Distro Cianjur R Yacub Yamisa Press, 2021 | | 2021 |
| Pengaruh Beban Kerja terhadap Turnover Intention pada Sales Marketing Elektronik PT Finansia Multi Finance Cabang Cianjur R Yacub Yamisa Press, 2021 | | 2021 |
| Pengaruh Kualitas Pelayanan Community Officer Services terhadap Kepuasan Nasabah pada PT Bank Tabungan Pensiunan Cianjur R Yacub Yamisa Press, 2020 | | 2020 |
| Pengaruh Efektivitas Promosi terhadap Keputusan Pembelian Sparepart Mobil di PD. Nevo Jaya Cianjur R Yacub Yamisa Press, 2020 | | 2020 |
Wahyu MustajabUniversitas Pendidikan IndonesiaEmail yang diverifikasi di student.upi.edu
