Narine Yegoryan

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Daniel GuhlAssistant Professor of Consumer Behavior, Humboldt University BerlinVerified email at hu-berlin.de
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerified email at lmu.de
Lucas StichJulius-Maximilians-Universität WürzburgVerified email at uni-wuerzburg.de

Narine Yegoryan

Postdoc at Institute of Marketing, Humboldt University Berlin

Verified email at hu-berlin.de - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Behavioral biases in marketing K Dowling, D Guhl, D Klapper, M Spann, L Stich, N Yegoryan Journal of the Academy of Marketing Science 48, 449–477, 2020	71	2020
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis N Yegoryan, D Guhl, D Klapper Journal of Business Research 111, 290-304, 2020	41	2020
Behavioral Biases in Marketing D Guhl, D Klapper, K Massner, M Spann, L Stich, N Yegoryan Discussion Paper, 2017	4	2017
Behavioral Biases in Marketing: Conducting Choice Experiments with Inattentive Consumers and Modeling their Decisions N Yegoryan Humboldt-Universität zu Berlin, 2020	1	2020
When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-attendance N Yegoryan, D Guhl, F Paetz Discussion Paper, 2023		2023

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