| Developmental Competence of Uttarakhand as a Tourist Destination in India: A Critique AS Sethi, BP Singhal ELK Asia Pacific Journal of Marketing and Retail Management 8 (4), 1-13, 2017 | 2 | 2017 |
| Green business Y Tejwani, AS Sethi A Journal of Economics and Management 1 (7), 16-21, 2012 | 2 | 2012 |
| Digital Food Apps: To Analyze Factors Affecting Online Food Services in Haldwani City AS Sethi, R Dubey NOLEGEIN-Journal of Consumer Behavior & Market Research 3 (1), 13-20, 2020 | 1 | 2020 |
| Identification of Factors Affecting Tourism Destination Competitiveness: A Study in Uttarakhand AS Sethi, BP Singhal Avahan – A Journal of Hospitality & Tourism 3 (1), 48-56, 2014 | 1 | 2014 |
| Transforming The Start-Up Eco-System: A Case Study of Unicorns in India AS Sethi, K Bhatt International Scientific Journal of Engineering and Management 2 (5), 1-10, 2023 | | 2023 |
| Marvels of Advertising: Tales of Triumph of The Most Buzzing Advertising Words in 2022 AS Sethi, V Bisht, BS Bisht, J Singh The Journal of Contemporary Issues in Business and Government 29 (1), 679–687, 2023 | | 2023 |
| Social Media Platforms: A Case Study on Promoting Tourism in Nainital District, Uttarakhand AS Sethi, S Joshi, T Bhasin, TN Mehra NOLEGEIN Journal of Advertising and Brand Management 6 (2), 7-13, 2023 | | 2023 |
| Business Research Methods MS Singh, AS Sethi | | 2023 |
| Mediating Role of the Determinants of Employee Engagement on Employee Retention - A Study of Higher Education Institutes in India S Tewari, AS Sethi, S Joshi, H Kargeti European Chemical Bulletin 12 (1), 1411-1418, 2023 | | 2023 |
| A Study of NSC Listed Companies in India: Capital Structure and Financial Performance MS Negi, AS Sethi Advances in Management 16 (1), 11-18, 2023 | | 2023 |
| Moonlighting Policy: A Paradigm of Innovative HR Strategy in Corporate World AS Sethi, V Bisht International Journal of Science Academic Research 3 (12), 4779-4782, 2022 | | 2022 |
| National Education Policy 2020: To Analyze Higher Education Students’ Perspective on Transformations and Metamorphosis AS Sethi, PS Negi International Journal of Research and Analytical Reviews 9 (1), 117-122, 2022 | | 2022 |
| GIG Economy: A Survey of Factors Influencing Employee Invigoration in Kumaun Division, Uttarakhand AS Sethi, R Dubey Dogo Rangsang Journal 9 (16), 18-27, 2022 | | 2022 |
| Emerging Trends in Digital Technology: A Critique of Indian Retail Sector AS Sethi, BP Singhal Periyar Journal of Research in Business and Development Studies 6 (1), 1-11, 2021 | | 2021 |
| Hyper-Local Advertising: To Identify Strategies for Promoting Tourism in Uttarakhand AS Sethi, L Joshi Periyar Journal of Research in Business and Development Studies 5 (1), 57-68, 2020 | | 2020 |
| An Investigation into Local Resident Perspectives on the Environmental and Economic Implications of Tourism in Kumaun Division, Uttarakhand AS Sethi ACME: Journal of Management & IT 14 (1), 15-27, 2019 | | 2019 |
| Out of Mind, Out of Sight: A Critical Appraisal of Social Initiatives to Curb Migration in Uttarakhand AS Sethi International Journal of Management, Technology and Social Sciences 4 (2), 59-68, 2019 | | 2019 |
| Identification of Tourism Destination Competitiveness vis a vis Internet Users: A Study in Uttarakhand AS Sethi Kumaun University, Nainital, 2016 | | 2016 |
| Entrepreneurship with a Difference – To Make a Difference: A Critique of Social Entrepreneurs in Uttarakhand. AS Sethi, BP Singhal Vidya International Journal of Management Research 3 (1-2), 5-15, 2015 | | 2015 |
| Dynamics of Entrepreneurship AS Sethi, Y Tejwani | | 2014 |
