| When influencers are not very influential: The negative effects of social media verification JE Dumas, RA Stough Journal of Consumer Behaviour, 2022 | 22 | 2022 |
| Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust D Huang, DG Markovitch, RA Stough Journal of Retailing and Consumer Services 76, 103600, 2024 | 8 | 2024 |
| What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in access‐based consumption RA Stough, EP Carter Journal of Consumer Behaviour 22 (4), 833-847, 2023 | 4 | 2023 |
| Physical or digital media: the mediating role of psychological ownership R Stough, C Graham Journal of Research in Interactive Marketing, 2023 | 1 | 2023 |
| Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy DG Markovitch, RA Stough, D Huang Journal of Retailing and Consumer Services 79, 103847, 2024 | | 2024 |
| Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty MC Keiper, J Nachtigal, JM Lupinek, RA Stough Journal of Marketing Education 46 (1), 18-31, 2024 | | 2024 |
| Homo indifferencus: Effects of unavailable options on preference construction E Polman, RA Stough Journal of Behavioral Decision Making 36 (4), e2326, 2023 | | 2023 |
| Renting More than the Runway: Essence Transfer in Access-Based Consumption RA Stough The University of Wisconsin-Madison, 2020 | | 2020 |
| 16-O: I Am What I Borrow: Trait Transfer in Borrowed and Rented Products R Stough, P Moreau ACR North American Advances, 2017 | | 2017 |
| Choosing an Inferior Alternative: The Case of Disappearing" Inherited Options". R Stough, E Polman Advances in Consumer Research 44, 2016 | | 2016 |
| Solvent and mutation effects on the nucleation of amyloid β-protein folding RA Stough | | 2007 |
| Protein Stability of a 21 Alanine Based Peptide RA Stough, JD Madura | | |
Erin Percival CarterAssistant Professor of Marketing, Maine Business School, University of MaineVerified email at maine.edu
