| Effects of enduring involvement and perceived content vividness on digital engagement EE Vazquez Journal of Research in Interactive Marketing 14 (1), 1-16, 2020 | 56 | 2020 |
| Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products EE Vazquez Electronic Markets 31, 139–157, 2021 | 24 | 2021 |
| Images, Reviews, and Purchase Intention on Social Commerce: The Role of Mental Imagery Vividness, Cognitive and Affective Social Presence EE Vazquez, C Patel, S Alvidrez, L Siliceo Journal of Retailing and Consumer Services 74 (September 2023), 103415, 2023 | 15 | 2023 |
| Examining effects of photography in social media and the mediation role of perceived authenticity D Davila-Ruiz, EE Vazquez Communication Today 12 (2), 112-127, 2021 | 5 | 2021 |
| Effect of e-retail product category on performance EE Vazquez Predicting Trends and Building Strategies for Consumer Engagement in Retail …, 2019 | 5 | 2019 |
| Return on Investment on Various Digital Marketing Strategies: A qualitative assessment of Small Medium Enterprises operating across the world PC Nikhil, EE Vazquez EMLV Business School De Vinci, 2021 | 4 | 2021 |
| Influencia de la categorización de productos de consumo en las ventas digitales: El efecto mediador de la tasa de conversión Influence of consumer product categorization on … EE VAZQUEZ, DD RUIZ, JCG MARTINEZ European Journal of Applied Business Management 6 (4), 1-14, 2020 | 3 | 2020 |
| INTRODUCIÓN A LA INOVACIÓN DE CADENAS DE SUMINISTRO APLICADAS AL COMERCIO DIGITAL JRL Arellano, EE Vázquez, DC Delgado | 1 | |
| Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality? EE Vazquez, R Felix, L Siliceo Journal of Consumer Behaviour, 2023 | | 2023 |
| Influence of consumer product categorization on digital sales: The mediating effect of conversion rate EE Vazquez, DD Ruiz, JCG Martinez European Journal of Applied Business and Management 6 (4), 2020 | | 2020 |
| El poder de los medios digitales EE Vazquez MIT Sloan Management Review Mexico, 2020 | | 2020 |
| Réseaux sociaux : comment influencer la perception de la qualité d’un produit? EE Vazquez Harvard Business Review France, 2020 | | 2020 |
chirag patelGrenoble Ecole de ManagementVerified email at grenoble-em.com
