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Nedra Bahri Ammari
Nedra Bahri Ammari
Associate professor
Verified email at ihec.ucar.tn
Title
Cited by
Cited by
Year
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
N Bahri-Ammari, M Van Niekerk, H Ben Khelil, J Chtioui
International Journal of Contemporary Hospitality Management 28 (3), 559-585, 2016
1622016
Determinants of customers' intentions to use hedonic networks: The case of Instagram
BA Nedra, W Hadhri, M Mezrani
Journal of Retailing and Consumer Services 46, 21-32, 2019
1212019
The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia
N Bahri-Ammari, A Bilgihan
Journal of Retailing and Consumer Services 37, 89-100, 2017
982017
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
N Bahri-Ammari, D Coulibaly, MSB Mimoun
Journal of Retailing and Consumer Services 52, 101903, 2020
612020
Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program
N Bahri-Ammari, A Bilgihan
International Journal of Mobile Communications 17 (1), 82-107, 2019
582019
Perception and Motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context
A Sharma, S. & Dakhli
Journal of Research in Marketing and Entrepreneurship 17 (1), 67 – 90, 2015
572015
Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector
N Bahri-Ammari, K Nusair
Journal of Hospitality and Tourism Technology 6 (3), 271-287, 2015
462015
The Effects of Loyalty Program Quality on Word-of-Mouth Recommendations Intentions
N Bahri-Ammari
An International Journal of Science, Engineering and Technology, Special …, 2012
442012
The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage
N Selmi, N Bahri-Ammari, M Soliman, I Hanafi
Journal of Convention & Event Tourism 22 (4), 324-345, 2021
252021
Brand engagement and identification in virtual brand community: The moderating role of brand community subscription seniority
N Bahri-Ammari, RA Rather, R Kallal
International Journal of Web Based Communities 17 (4), 262-292, 2021
252021
The effect of CRM implementation on pharmaceutical industry’s profitability: The case of Tunisia
N Bahri-Ammari, KS Soliman
Management research review 39 (8), 854-878, 2016
232016
Intelligent customer experience and behavioral brand loyalty: Empirical evidence from the commerce environment
A Gam, N Bahri-Ammari, M Soliman
International Journal of Human–Computer Interaction 39 (10), 2090-2101, 2023
102023
Consumer responses to the failure of self-service banking technology: moderating role of failure stability
N Bahri Ammari, A Hsouna, M Benabdallah, A Yousaf, A Mishra
International Journal of Bank Marketing 40 (3), 458-483, 2022
102022
The role of loyalty program (lp) and brand attachment in establishing word-of-mouth intentions: an empirical investigation in the mobile sector
N Bahri-Ammari
International Journal of Customer Relationship Marketing and Management …, 2014
92014
Loyalty strategy and social-CRM: How consumers adhere to the tools
N Bahri-Ammari, S Mraidi
Competitive Social Media Marketing Strategies, 64-93, 2016
82016
How Co-creating Enhances the Quality of a Brand-consumer Relationship, using the U&G Approach: The Coca-Cola Case
NBAE Jaziri
Journal of Marketing Research and Case Studies 2016, 1-17, 2016
72016
The impact of employer brand on job seekers’ attitudes and intentions: The moderating role of value congruence and social media
N Bahri-Ammari, M Soliman, OB Salah
Corporate Reputation Review, 1-15, 2022
62022
Les communautés virtuelles de marque: le rôle de l’engagement du consommateur dans le développement de la fidélité et le bouche à oreille
N Bahri-Ammari, M Zitouni
Proceedings of the marketing spring colloquy 7, 242-260, 2016
62016
Customer Relationship Management et fidélisation des clients: Cas d'entreprises pharmaceutiques en Tunisie
N Bahri-Ammari
Éditions universitaires européennes, 2014
62014
The role of augmented reality in shaping purchase intentions and WOM for luxury products
D Nawres, BA Nedra, A Yousaf, A Mishra
Journal of Business Research 171, 114368, 2024
52024
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