| Motivating sales reps for innovation selling in different cultures S Hohenberg, C Homburg Journal of Marketing 80 (2), 101-120, 2016 | 112 | 2016 |
| Marketing excellence: nature, measurement, and investor valuations C Homburg, M Theel, S Hohenberg Journal of Marketing 84 (4), 1-22, 2020 | 101 | 2020 |
| Self-selected sales incentives: Evidence of their effectiveness, persistence, durability, and underlying mechanisms R Bommaraju, S Hohenberg Journal of Marketing 82 (5), 106-124, 2018 | 53 | 2018 |
| Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables N Harz, S Hohenberg, C Homburg Journal of Marketing 86 (3), 157-179, 2022 | 46 | 2022 |
| Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End Y Atefi, M Ahearne, S Hohenberg, Z Hall, F Zettelmeyer Journal of Marketing Research 57 (6), 1076-1094, 2020 | 30 | 2020 |
| Steering the Sales Force for New Product Selling: Why Is it Different, and How Can Firms Motivate Different Sales Reps? C Homburg, S Hohenberg, A Hahn Journal of Product Innovation Management 36 (3), 282-304, 2019 | 28 | 2019 |
| Organizing for cross-selling: Do it right, or not at all C Homburg, S Boehler, S Hohenberg International Journal of Research in Marketing 37 (1), 56-73, 2020 | 23 | 2020 |
| Enhancing innovation commercialization through supervisor–sales rep fit S Hohenberg, C Homburg Journal of the Academy of Marketing Science 47 (4), 681-701, 2019 | 22 | 2019 |
| Measuring customer satisfaction and customer loyalty S Hohenberg, W Taylor Handbook of Market Research, 909-938, 2021 | 15 | 2021 |
| Incentivizing of inside sales units—the interplay of incentive types and unit structures C Homburg, TR Morguet, S Hohenberg Journal of Personal Selling & Sales Management 41 (3), 181-199, 2021 | 15 | 2021 |
| “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization C Homburg, TR Schyma, S Hohenberg, Y Atefi, RCM Ruhnau Journal of the Academy of Marketing Science 52 (2), 306-328, 2024 | 3 | 2024 |
| Information disclosure in negotiating with informed customers M Ahearne, Y Atefi, Z Hall, S Hohenberg, F Zettelmeyer Marketing Science Institute Report, 2019 | 1 | 2019 |
| Mit dieser Brille wird alles günstiger S Hohenberg, C Homburg, N Harz Wirtschaftswoche 73 (8), 43, 2019 | 1 | 2019 |
| Mitarbeiterorientierte Vertriebssteuerung: Erfolgsfaktoren und Gestaltungsmöglichkeiten auf Basis einer internationalen Untersuchung S Hohenberg Springer Gabler, 2015 | 1 | 2015 |
| MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND RC Ruhnau, C Homburg, S Hohenberg, M Theel Global Marketing Conference, 246-246, 2023 | | 2023 |
| Marketing in der Finanzmarktkommunikation: Insights von Experteninterviews, Conference Calls und Aktienkursreaktionen RC Ruhnau, C Homburg, S Hohenberg IMU Research Insights 78, 2022 | | 2022 |
| Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments R Bommaraju, S Arunachalam, S Hohenberg University of Texas at Austin, 2021 | | 2021 |
| Leistungsanreize für Inside Sales Teams-Unterschiedliche Anreize für unterschiedliche Teams? C Homburg, T Morguet, S Hohenberg IMU Research Insights 64, 2019 | | 2019 |
| Marketing in der Kapitalmarktkommunikation-Warum und wie Unternehmen marktstrategische Aktivitäten kommunizieren sollten C Homburg, M Theel, S Hohenberg IMU Research Insights 61, 2019 | | 2019 |
| Einsatzmöglichkeiten von Virtual Reality in der Neuproduktentwicklung C Homburg, N Harz, S Hohenberg IMU Research Insights 63, 2019 | | 2019 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingVerified email at bwl.uni-mannheim.de
