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Nachiketas Nandakumar
Nachiketas Nandakumar
Thiagarajar School of Management
Verified email at tsm.ac.in - Homepage
Title
Cited by
Cited by
Year
Threat, efficacy and message framing in consumer healthcare
N Nandakumar, B Sivakumaran, A Kalro, P Sharma
Marketing Intelligence & Planning 35 (4), 442-457, 2017
172017
Industry Initiatives to Addressing Water Concerns in India Today: The Inward and the Outward Looking Possibilities
C Palaksha, N Nandakumar, P Rao
International Journal of Business Ethics in Developing Economies 6 (1), 1-9, 2017
22017
Public service announcements: A literature review and way forward
B Sivakumaran, H RM, N Nandakumar, E Srivastava
International Journal of Consumer Studies 47 (6), 2451-2478, 2023
12023
Improving the Effectiveness of Healthcare Communication: the Critical Role of Vividness
N Nandakumar, B Sivakumaran
ACR Asia-Pacific Advances, 2018
2018
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Articles 1–4