Loading...
The system can't perform the operation now. Try again later.
Citations per year
Duplicate citations
The following articles are merged in Scholar. Their
combined citations
are counted only for the first article.
Merged citations
This "Cited by" count includes citations to the following articles in Scholar. The ones marked
*
may be different from the article in the profile.
Add co-authors
Co-authors
Follow
New articles by this author
New citations to this author
New articles related to this author's research
Email address for updates
Done
My profile
My library
Metrics
Alerts
Settings
Sign in
Sign in
Get my own profile
Cited by
All
Since 2019
Citations
20
19
h-index
2
2
i10-index
1
1
0
8
4
2018
2019
2020
2021
2022
2023
2024
1
1
3
7
4
3
1
Co-authors
Bharadhwaj Sivakumaran
Dean, Paari School of Business, SRM University, AP, India
Verified email at srmap.edu.in
Piyush Sharma
John Curtin Distinguished Professor, Curtin University, Perth, Australia
Verified email at curtin.edu.au
Arti D. Kalro
Professor, SJMSOM, Indian Institute of Technology Bombay
Verified email at iitb.ac.in
Chandan Palaksha
Greatlakes Institute of Management
Verified email at greatlakes.edu.in
Ekta Srivastava
Indian Institute of Management Kozhikode
Verified email at iiml.org
Dr.Harindranath R M
SRMIST Vadapalani, Chennai
Verified email at srmist.edu.in
Follow
Nachiketas Nandakumar
Thiagarajar School of Management
Verified email at tsm.ac.in -
Homepage
Marketing
Consumer Behaviour
Articles
Cited by
Co-authors
Title
Sort
Sort by citations
Sort by year
Sort by title
Cited by
Cited by
Year
Threat, efficacy and message framing in consumer healthcare
N Nandakumar, B Sivakumaran, A Kalro, P Sharma
Marketing Intelligence & Planning 35 (4), 442-457
, 2017
17
2017
Industry Initiatives to Addressing Water Concerns in India Today: The Inward and the Outward Looking Possibilities
C Palaksha, N Nandakumar, P Rao
International Journal of Business Ethics in Developing Economies 6 (1), 1-9
, 2017
2
2017
Public service announcements: A literature review and way forward
B Sivakumaran, H RM, N Nandakumar, E Srivastava
International Journal of Consumer Studies 47 (6), 2451-2478
, 2023
1
2023
Improving the Effectiveness of Healthcare Communication: the Critical Role of Vividness
N Nandakumar, B Sivakumaran
ACR Asia-Pacific Advances
, 2018
2018
The system can't perform the operation now. Try again later.
Articles 1–4
Show more
Privacy
Terms
Help
About Scholar
Search help