| A Text Mining-Based Review of Cause-Related Marketing Literature J Guerreiro, P Rita, D Trigueiros Journal of Business Ethics 139 (1), 111-128, 2016 | 74 | 2016 |
| Attention, emotions and cause-related marketing effectiveness J Guerreiro, P Rita, D Trigueiros European Journal of Marketing, 2015 | 64 | 2015 |
| Understanding the use of Virtual Reality in Marketing: A text mining-based review SMC Loureiro, J Guerreiro, S Eloy, D Langaro, P Panchapakesan Journal of Business Research 100, 514-530, 2019 | 31 | 2019 |
| Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy RG Bilro, SMC Loureiro, J Guerreiro Journal of Hospitality Marketing & Management 28 (2), 147-171, 2019 | 24 | 2019 |
| Are Yelp's tips helpful in building influential consumers? J Guerreiro, S Moro Tourism Management Perspectives 24, 151-154, 2017 | 15 | 2017 |
| A decision support system framework to track consumer sentiments in social media M Nave, P Rita, J Guerreiro Journal of Hospitality Marketing & Management 27 (6), 693-710, 2018 | 13 | 2018 |
| A unified approach to the extraction of rules from artificial neural networks and support vector machines J Guerreiro, D Trigueiros International Conference on Advanced Data Mining and Applications, 34-42, 2010 | 13 | 2010 |
| Improving international attractiveness of higher education institutions based on text mining and sentiment analysis CL Santos, P Rita, J Guerreiro International Journal of Educational Management, 2018 | 10 | 2018 |
Paulo RitaFull Professor of Marketing at NOVA IMS, Universidade Nova de LisboaEmail confirmado em novaims.unl.pt
