| Using capital markets as market intelligence: Evidence from the pharmaceutical industry DG Markovitch, JH Steckel, B Yeung Management Science 51 (10), 1467-1480, 2005 | 130 | 2005 |
| Behavioral reasons for new product failure: Does overconfidence induce overforecasts? DG Markovitch, JH Steckel, A Michaut, D Philip, WM Tracy Journal of Product Innovation Management 32 (5), 825-841, 2015 | 49 | 2015 |
| Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival DG Markovitch, PN Golder Marketing Science 27 (4), 717-729, 2008 | 46 | 2008 |
| Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy DG Markovitch, D Huang, P Ye Journal of Business Research 118, 223-239, 2020 | 37 | 2020 |
| Beyond invention: the additive impact of incubation capabilities to firm value DG Markovitch, GC O'Connor, PJ Harper R&D Management 47 (3), 352-367, 2017 | 32 | 2017 |
| Exploring the small movie profitability puzzle D Huang, DG Markovitch, A Strijnev Marketing letters 26, 43-55, 2015 | 15 | 2015 |
| Escalation of commitment in entrepreneurship-minded groups DG Markovitch, D Huang, L Peters, BV Phani, D Philip, W Tracy International Journal of Entrepreneurial Behavior & Research 20 (4), 302-323, 2014 | 14 | 2014 |
| Do initial stock price reactions provide a good measurement stick for marketing strategies? The case of new product introductions in the US DG Markovitch, JH Steckel European Journal of Marketing 46 (3/4), 406-421, 2012 | 13 | 2012 |
| Algorithmic representations of managerial search behavior WM Tracy, DG Markovitch, LS Peters, BV Phani, D Philip Computational Economics 49, 343-361, 2017 | 11 | 2017 |
| Comparing online and mail survey methods in a sample of chief marketing officers DG Markovitch Innovative Marketing 5 (4), 2009 | 10 | 2009 |
| Social learning and network externalities in decision making D Huang, DG Markovitch, Y Ying European Journal of Marketing 51 (1), 157-176, 2017 | 8 | 2017 |
| High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products J Ma, D Huang, DG Markovitch, B Ratchford European Journal of Marketing 52 (9/10), 1956-1980, 2018 | 7 | 2018 |
| Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust D Huang, DG Markovitch, RA Stough Journal of Retailing and Consumer Services 76, 103600, 2024 | 6 | 2024 |
| When do investors reward acquisitions and divestitures? The contrasting implications of normative and behavioral economic theories PN Golder, DG Markovitch, JP O'Brien Managerial and Decision Economics 39 (2), 226-239, 2018 | 5 | 2018 |
| How to advertise radical product designs J Durgee, D Markovitch, D Huang The Design Journal 19 (4), 647-666, 2016 | 2 | 2016 |
| Assessing strategy effectiveness: the stock market as crystal ball, papier de recherche D Markovitch, JH Steckel Stern School of Business, New York University, 2006 | 2 | 2006 |
| When capital markets discount R&D expenditures: the problemistic search effect DG Markovitch, J O'Brien Journal of Strategy and Management 14 (4), 444-460, 2021 | 1 | 2021 |
| Web-Enabled Decision-Support Systems D Philip, DG Markovitch, LS Peters Decision Sciences, 903-928, 2016 | 1 | 2016 |
| The Impact of Competitor Information on Search Behavior WM Tracy, D Markovitch, LS Peters, D Phillip Academy of Management Proceedings 2015 (1), 13209, 2015 | 1 | 2015 |
| Should Small Firms Launch New Products during High or Low Seasons? J Ma Academy of Management Proceedings 2013 (1), 17503, 2013 | 1 | 2013 |
