| How bloggers use geography to develop online destination image for Malaysian Borneo SF Wong, BK Kler, S Laison Sondoh Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (3), 1-18, 2017 | 15 | 2017 |
| Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs SF Wong, BK Kler, B KPD Balakrishnan Tourism and Hospitality 3 (3), 666-684, 2022 | 2 | 2022 |
| An analysis of travel blogs on Malaysian Borneo and implications for destination image formation BK Kler, SF Wong Third Annual Conference of the International Place Branding Association …, 2018 | 2 | 2018 |
| Back to business as usual? An assessment of normalcy in hotel operations post zero-COVID policy era in China O Chikuta, SF Wong, Y Lin, R Wang Changes and Perspectives of Tourism in a Reshaped World, 33-44, 2023 | | 2023 |
| An Adapted Q-Methodology and its Application in a Tourism Study on Online Destination Image K Zhang, SF Wong, PPL Wong Malaysian Journal of Qualitative Research 8 (2), 2022 | | 2022 |
| RESIDENTS’INVOLVEMENT IN TOURISM AND COASTAL CONSERVATION: A CASE OF BANG TA BOON VILLAGE, PHETCHABURI, THAILAND K Tungchawal, SF Wong, J Kloumsri WORKSHOP PROCEEDINGS, 81, 2018 | | 2018 |
| Location Branding: Exploring Online Destination Image of Malaysian Borneo SF Wong Universiti Malaysia Sabah, 2018 | | 2018 |
| Placing Borneo: How Bloggers Use Geography to Build Online Destination Image? SF Wong, BK Kler, S Laison Sondoh Global Tourism Conference (GTC 2017), 19-22, 2017 | | 2017 |
| A Review of Qualitative Content Analysis in Tourism Destination Image Research: 1991 – 2015 SF Wong, BK Kler, S Laison Sondoh The 8th Postgraduate Colloquium of the Faculty of Business, Economics and …, 2017 | | 2017 |
| The 21st Asia Pacific Tourism Association Conference 2015, “Developments of the New Tourism Paradigm in the Asia Pacific Region”, Kuala Lumpur, Malaysia, 14 … SF Wong Journal of Teaching in Travel & Tourism 16 (2), 160-162, 2016 | | 2016 |
| Brand Borneo – How Do Tourists Know Sabah and Sarawak? SF Wong, BK Kler, S Laison Sondoh 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for …, 2016 | | 2016 |
| The Sabah Tourism Brand: Sense of Place in a Multicultural Melting Pot on the Island of Borneo SF Wong, BK Kler, S Laison Sondoh 21st Asia Pacific Tourism Association (APTA) Annual Conference, 106-108, 2015 | | 2015 |
| A Critical Evaluation of Tourism Destination Branding Strategy for Niche Markets: The Case of Sabah, Malaysia SF Wong, BK Kler, S Laison Sondoh The 6th Postgraduate Colloquium of the Faculty of Business, Economics and …, 2015 | | 2015 |
| THE SABAH TOURISM BRAND: SENSE OF PLACE IN A MULTICULTURAL MELTING POT ON THE ISLAND OF BORNEO. SF Wong, BK Kler, SL Sondoh Jr 21st Asia Pacific Tourism Association (APTA) Annual Conference, 106-108, 2015 | | 2015 |
| Developing as a researcher by playing scholarly roles: Report on the third Borneo Research Education Conference (BREC 2015) TS Lim, SF Wong, R Asit Borneo Research Education Conference (BREC 2015) 12 (A12.1), 2015 | | 2015 |
| The Relationship Between Relational Benefits and Customer Loyalty in Mobile Telecomunication Industry in Kota Kinabalu, Sabah: The Moderating Role of Switching Costs SF Wong Universiti Malaysia Sabah, 2013 | | 2013 |
| Collaborative Destination Marketing SFUI WONG, BK KLER | | |
BALVINDER KAUR KLER, Ph.DAssociate Professor, Universiti Malaysia SabahVerified email at ums.edu.my
