IMPACT OF GREEN MARKETING ON THE STUDENTS'PURCHASE DECISION. LT Suplico Journal of International Business Research 8, 2009 | 79 | 2009 |
Does Altruism Affect Purchase Intent of Green Products? A Moderated Mediation Analysis R Bautista, Reynaldo Jr.: Dui, MP Paredes, L Suplico-Jeong Asia Pacific Social Science Review 20 (1), 159-170, 2020 | 26 | 2020 |
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing: the case of India and the Philippines S Pandey, D Chawla, LS Jeong, R Bautista Jr, JE Santos Global Business Review 23 (5), 1252-1272, 2022 | 13 | 2022 |
Adherence to quarantine protocols to prevent the spread of COVID-19: the mediating effect of intrinsic and extrinsic motivations L Suplico-Jeong, RA Bautista Jr, NB Guillen Jr, NS Murad Asian Education and Development Studies 11 (2), 366-379, 2021 | 13 | 2021 |
Acceptance of wearable fitness devices in developing countries: Exploring the country and gender-specific differences S Pandey, D Chawla, S Puri, LS Jeong Journal of Asia Business Studies 16 (4), 676-692, 2022 | 8 | 2022 |
Japanese and Filipino college students as consumers: Does country of origin affect their purchase intent JR Bautista, T Osaki, LS Jeong DLSU Business & Economics Review 29 (2), 104-116, 2020 | 8 | 2020 |
Attitudes of South Korean college students towards globalization LT Suplico Journal of International Business Research 7, 29, 2008 | 7 | 2008 |
Does niche marketing lead to business success? the case of MC Tamura LT Suplico-Jeong International Journal of Entrepreneurship 14, 63, 2010 | 6 | 2010 |
Will Cause-Related Marketing Affect the American and Filipino College Students' Purchase Intention? R Bautista Jr, LS Jeong, S Pandey Asia-Pacific Social Science Review 20 (4), 2020 | 5 | 2020 |
College Women's Attitudes Towards Globalization: Comparing Views from the US, Taiwan, and the Philippines HRT Czepiech, J Roxas, Y Jao, L Suplico Digital Divided Conference, 2007 | 4 | 2007 |
" Inday" goes to South Korea: economic causes and consequences of Filipina labor migration to S Korea LT Suplico-Jeong Journal of International Business Research 9, 45, 2010 | 3 | 2010 |
Factors Affecting the Students' Re-Use of the Electronic Learning System (ELS). R Bautista Jr, LS Jeong, C Saavedra, J Sy-Changco Asia-Pacific Social Science Review 21 (3), 2021 | 2 | 2021 |
Know Your Customers: How Generations X and Y Perceive Mobile Payment. S Valencia, R Bautista Jr, LS Jeong DLSU Business & Economics Review 31 (1), 2021 | 2 | 2021 |
Factors Affecting the Filipino Exporters' Participation at the Manila FAME Trade Fair LS Jeong, R Arcilla Asia Pacific Social Science Review 17 (1), 128-140, 2017 | 2 | 2017 |
College Students’ Attitudes Towards Globalization: Comparing Views from the Philippines and South Korea H Czepiech, J Roxas, J Yin-Tzu, L Garcia, L Suplico The Journal of Management Information Systems 19, 131-148, 2008 | 2 | 2008 |
Does the Organizer’s Reputation Affect Exhibitors’ Satisfaction? LS Jeong, R Bautista Jr, C Saavedra DLSU Business & Economics Review 30 (1), 80-89, 2020 | 1 | 2020 |
South Koreans studying in DLSU-Manila: Challenges and opportunities in trade in education services L Suplico-Jeong, RG Arcilla DLSU Business and Economics Review 23 (1), 25-42, 2013 | 1 | 2013 |
International Marketing LT Suplico, LR Garcia, RS Esguerra De La Salle University Press, 2006 | 1 | 2006 |
Export Marketing: Going Global RS Esguerra, LT Suplico De La Salle University Press, 1998 | 1 | 1998 |
Do Generations Matter? The Moderating Role of Media in Adherence to COVID-19 Quarantine Protocol LS Jeong, R Bautista Jr, NB Guillen Jr, S Oluyinka DLSU Business & Economics Review 33 (2), 35-46, 2024 | | 2024 |