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Luz Suplico
Luz Suplico
Professor of Marketing, De La Salle University, Manila, Philippines
Verified email at dlsu.edu.ph
Title
Cited by
Cited by
Year
IMPACT OF GREEN MARKETING ON THE STUDENTS'PURCHASE DECISION.
LT Suplico
Journal of International Business Research 8, 2009
792009
Does Altruism Affect Purchase Intent of Green Products? A Moderated Mediation Analysis
R Bautista, Reynaldo Jr.: Dui, MP Paredes, L Suplico-Jeong
Asia Pacific Social Science Review 20 (1), 159-170, 2020
262020
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing: the case of India and the Philippines
S Pandey, D Chawla, LS Jeong, R Bautista Jr, JE Santos
Global Business Review 23 (5), 1252-1272, 2022
132022
Adherence to quarantine protocols to prevent the spread of COVID-19: the mediating effect of intrinsic and extrinsic motivations
L Suplico-Jeong, RA Bautista Jr, NB Guillen Jr, NS Murad
Asian Education and Development Studies 11 (2), 366-379, 2021
132021
Acceptance of wearable fitness devices in developing countries: Exploring the country and gender-specific differences
S Pandey, D Chawla, S Puri, LS Jeong
Journal of Asia Business Studies 16 (4), 676-692, 2022
82022
Japanese and Filipino college students as consumers: Does country of origin affect their purchase intent
JR Bautista, T Osaki, LS Jeong
DLSU Business & Economics Review 29 (2), 104-116, 2020
82020
Attitudes of South Korean college students towards globalization
LT Suplico
Journal of International Business Research 7, 29, 2008
72008
Does niche marketing lead to business success? the case of MC Tamura
LT Suplico-Jeong
International Journal of Entrepreneurship 14, 63, 2010
62010
Will Cause-Related Marketing Affect the American and Filipino College Students' Purchase Intention?
R Bautista Jr, LS Jeong, S Pandey
Asia-Pacific Social Science Review 20 (4), 2020
52020
College Women's Attitudes Towards Globalization: Comparing Views from the US, Taiwan, and the Philippines
HRT Czepiech, J Roxas, Y Jao, L Suplico
Digital Divided Conference, 2007
42007
" Inday" goes to South Korea: economic causes and consequences of Filipina labor migration to S Korea
LT Suplico-Jeong
Journal of International Business Research 9, 45, 2010
32010
Factors Affecting the Students' Re-Use of the Electronic Learning System (ELS).
R Bautista Jr, LS Jeong, C Saavedra, J Sy-Changco
Asia-Pacific Social Science Review 21 (3), 2021
22021
Know Your Customers: How Generations X and Y Perceive Mobile Payment.
S Valencia, R Bautista Jr, LS Jeong
DLSU Business & Economics Review 31 (1), 2021
22021
Factors Affecting the Filipino Exporters' Participation at the Manila FAME Trade Fair
LS Jeong, R Arcilla
Asia Pacific Social Science Review 17 (1), 128-140, 2017
22017
College Students’ Attitudes Towards Globalization: Comparing Views from the Philippines and South Korea
H Czepiech, J Roxas, J Yin-Tzu, L Garcia, L Suplico
The Journal of Management Information Systems 19, 131-148, 2008
22008
Does the Organizer’s Reputation Affect Exhibitors’ Satisfaction?
LS Jeong, R Bautista Jr, C Saavedra
DLSU Business & Economics Review 30 (1), 80-89, 2020
12020
South Koreans studying in DLSU-Manila: Challenges and opportunities in trade in education services
L Suplico-Jeong, RG Arcilla
DLSU Business and Economics Review 23 (1), 25-42, 2013
12013
International Marketing
LT Suplico, LR Garcia, RS Esguerra
De La Salle University Press, 2006
12006
Export Marketing: Going Global
RS Esguerra, LT Suplico
De La Salle University Press, 1998
11998
Do Generations Matter? The Moderating Role of Media in Adherence to COVID-19 Quarantine Protocol
LS Jeong, R Bautista Jr, NB Guillen Jr, S Oluyinka
DLSU Business & Economics Review 33 (2), 35-46, 2024
2024
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