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Ilijana Petrovska
Ilijana Petrovska
Professor of Marketing, University American College Skopje
Verified email at uacs.edu.mk - Homepage
Title
Cited by
Cited by
Year
Is humor advertising always effective? Parameters for effective use of humor in advertising
A Djambaska, I Petrovska, E Bundalevska
Journal of Management Research 8 (1), 1-19, 2016
732016
The effects of organizational culture and dimensions on job satisfaction and work-life balance
M Stefanovska-Petkovska, I Petrovska, M Bojadziev, I Schaeffer, ...
Montenegrin Journal of Economics 15 (1), 99-112, 2019
432019
Sustainable marketing and consumers’ preferences in tourism
N Cuculeski, I Petrovska, V Cuculeski
European Journal of Tourism, Hospitality and Recreation 7 (2), 84-90, 2016
192016
Emerging trends in tourism: Need for alternative forms in macedonian tourism
N Cuculeski, I Petrovska, T Petkovska Mircevska
Review of innovation and competitiveness: A journal of Economic and social …, 2015
112015
INTERNATIONALIZATION IN HIGHER EDUCATION: TRENDS AND OPPORTUNITIES.
S Hristova, I Petrovska, M Dimitrova
Analele Universitatii'Eftimie Murgu'Resita. Fascicola II. Studii Economice, 2013
102013
Should I become an entrepreneur or an employee: Dilemmas of students in Macedonia and Slovenia?
M Dimitrova, J Vadnjal, I Petrovska
BOOK OF PROCEEDINGS, 334, 2014
72014
Entrepreneurial Icebreakers: Insights and Case Studies from Internationally Successful Central and Eastern European Entrepreneurs
J Prats, M Sosna, S Sysko-Romanczuk
Springer, 2014
62014
Social media and diabetes: can we improve glucose control in adolescents on pump therapy? One year experience
G Petrovski, T Milenkovic, I Petrovska, B Jovanovska, I Bitovska, I Ahmeti, ...
Diabetes 61, A230-A230, 2012
42012
Individual entrepreneurial orientation, self-efficacy, and managerial skills for project performance: an integrated structural approach and analysis
OS Al-Kwifi, I Petrovska, M Parast, A Safari
Journal of Entrepreneurship in Emerging Economies 15 (6), 1634-1657, 2023
32023
The impact of service quality and service characteristics on customer satisfaction in the North Macedonian banking sector
SM Naumovska, MA Tomovska, K Efremov, I Petrovska
Bankarstvo 50 (2), 34-48, 2021
32021
Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value
D Kovachevski, I Petrovska, VK Handjiski
Innov. Eur, 117-130, 2019
22019
Can we improve glucose control in type 1 diabetics on insulin pump using social media and diabetes? One year experience
G Petrovski, T Milenkovic, B Jovanovska, I Petrovska
DIABETES TECHNOLOGY & THERAPEUTICS 15, A111-A112, 2013
22013
The Future of the Retail Industry by Implementing Omnichannel Marketing Strategy in the Republic of North Macedonia
G Sherovska, I Petrovska
12021
THE IMPACT OF MOBILE MARKETING IN BUILDING CUSTOMER LOYALTY.
I PETROVSKA, I VELJANOSKA, K EFREMOV, D KOVACEVSKI
Economic Development/Ekonomiski Razvoj 22, 2020
12020
Predictors of opinion seeking, passing and spreading in electronic word of mouth among Macedonian consumers
AT Misoska, I Petrovska, P Zdravevski
Психологија: наука и практика, 87-103, 2018
12018
ADVERTISING TO CHILDREN AND PARENTAL BUYING BEHAVIOR IN THE MUNICIPALITY OF GEVGELIJA.
D MARENCHEVA, I PETROVSKA, E BUNDALESKA, ANA TOMOVSKA
Economic Development/Ekonomiski Razvoj 18, 2016
12016
BRAND COMMUNICATION ON INSTAGRAM.
I PETROVSKA, IVO PAUNOVSKI, B TANEVSKI
Economic Development/Ekonomiski Razvoj 25 (3), 2023
2023
SUSTAINABILITY: THE ULTIMATE LUXURY
I Mileva, N Jovanovska-Boshkovska, LG Konda, I Petrovska
Economic and Social Development (Book of Proceedings), 99th International …, 2023
2023
The Effects Of Individual Entrepreneurial Orientation and Self-Efficacy Dimensions On Project Performance Among University Students
A Safari, M Parast, I Petrovska, OS Al-Kwifi
International Journal of Innovation Management 27 (06), 2350033, 2023
2023
2.1. Sample
I Petrovska, I Paunovski, B Tanevski
Економски развој, 173, 2023
2023
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