| An empirical examination of customers’ adoption of m-banking in India M Deb, E Lomo-David Marketing Intelligence & Planning 32 (4), 475-494, 2014 | 262 | 2014 |
| Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion M Deb, A Agrawal Journal of Asia Business Studies 11 (1), 22-40, 2017 | 84 | 2017 |
| Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator V Amawate, M Deb Journal of Marketing Communications 27 (1), 31-52, 2021 | 69 | 2021 |
| Evaluation of retail service quality using analytic hierarchy process M Deb, E Lomo-David International Journal of Retail & Distribution Management 42 (6), 521-541, 2014 | 59 | 2014 |
| Evaluation of customer's mall preferences in India using fuzzy AHP approach M Deb Journal of Advances in Management Research 9 (1), 29-44, 2012 | 57 | 2012 |
| Impact of culture on religiosity, cosmopolitanism and ethnocentrism M Deb, G Sinha Asia Pacific Journal of Marketing and Logistics 28 (1), 56-72, 2016 | 45 | 2016 |
| On m-commerce adoption and augmented reality: a study on apparel buying using m-commerce in Indian context M Manchanda, M Deb Journal of Internet Commerce 20 (1), 84-112, 2021 | 41 | 2021 |
| Significance of trust and loyalty during financial crisis: A study on customer behavior of Indian banks M Deb, K Chavali South Asian Journal of Management 17 (1), 43, 2010 | 41 | 2010 |
| Impact of firm's reputation and ethnocentrism on attitude towards foreign products M Deb, HR Chaudhuri Marketing Intelligence & Planning 32 (5), 646-664, 2014 | 39 | 2014 |
| Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market M Deb, H Roy Chaudhuri Journal of Indian Business Research 4 (4), 244-268, 2012 | 33 | 2012 |
| Determinants of word of mouth intention for a World Heritage Site: The case of the Sun Temple in India M Deb, E Lomo-David Journal of Destination Marketing & Management 19, 100533, 2021 | 29 | 2021 |
| Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic M Manchanda, M Deb Current Issues in Tourism 25 (11), 1748-1766, 2022 | 27 | 2022 |
| An empirical investigation on heritage destination positioning and loyalty M Deb Current Issues in Tourism 24 (12), 1735-1748, 2021 | 27 | 2021 |
| CRM, skepticism and patronage intention—the mediating and moderating role of satisfaction and religiosity M Deb, VK Sharma, V Amawate Journal of Strategic Marketing 29 (4), 316-336, 2021 | 25 | 2021 |
| A study on the factors governing retailer–customer long-term relationship M Deb International Journal of Commerce and Management 24 (3), 257-272, 2014 | 24 | 2014 |
| Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism M Deb, V Amawate VINE Journal of Information and Knowledge Management Systems 50 (2), 329-348, 2020 | 22 | 2020 |
| On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry M Deb, E Lomo-David Journal of Hospitality and Tourism Management 45, 615-621, 2020 | 21 | 2020 |
| Green business BS Sahay, RR Stough, A Sohal, S Goyal Allied Publishers, 2006 | 21 | 2006 |
| Store attributes, relationship investment, culture, religiosity and relationship quality: A cross-cultural study M Deb International Journal of Retail & Distribution Management 46 (7), 615-637, 2018 | 17 | 2018 |
| Knowledge management through technology: exploring extant research using nVivo VK Sharma, M Deb Theoretical Economics Letters 9 (4), 761-770, 2019 | 11 | 2019 |
Ewuuk Lomo-DavidNorth Carolina A&T State UniversityVerified email at ncat.edu
