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Citations per year
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Cited by
All
Since 2019
Citations
4
4
h-index
1
1
i10-index
0
0
0
4
2
2023
2024
3
1
Follow
Arpita Pandey
Assistant Professor, IIM Bangalore
Verified email at iimb.ac.in -
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Digital Marketing
Consumer Behaviour
Pricing
Pro-Social Marketing
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Year
To go or to let it go:
A regulatory focus perspective on Bundle Consumption
A Pandey, S Tripathi
Journal of Service Research 26 (1), 136-150
, 2023
3
2023
Debunking fake ad claims: the moderating role of gender
S Banerjee, JF Rocereto, H Kwak, A Pandey
International Journal of Advertising, 1-25
, 2023
1
2023
EXPRESS: Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
A Pandey, S Tripathi, SP Jain
Journal of Marketing Research, 00222437241248660
, 2024
2024
Past Imperfect Or Present Perfect: How Dynamic Ranks Influence Consumer Perceptions
S Tripathi, A Pandey, S Pratap Jain
ACR North American Advances
, 2020
2020
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