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Arpita Pandey
Arpita Pandey
Assistant Professor, IIM Bangalore
Verified email at iimb.ac.in - Homepage
Title
Cited by
Cited by
Year
To go or to let it go: A regulatory focus perspective on Bundle Consumption
A Pandey, S Tripathi
Journal of Service Research 26 (1), 136-150, 2023
32023
Debunking fake ad claims: the moderating role of gender
S Banerjee, JF Rocereto, H Kwak, A Pandey
International Journal of Advertising, 1-25, 2023
12023
EXPRESS: Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
A Pandey, S Tripathi, SP Jain
Journal of Marketing Research, 00222437241248660, 2024
2024
Past Imperfect Or Present Perfect: How Dynamic Ranks Influence Consumer Perceptions
S Tripathi, A Pandey, S Pratap Jain
ACR North American Advances, 2020
2020
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Articles 1–4