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Mirela Mihić
Mirela Mihić
University of Split, Faculty of Economics, Business and Tourism
Verified email at efst.hr
Title
Cited by
Cited by
Year
Assessing the situational factors and impulsive buying behavior: Market segmentation approach
M Mihić, I Kursan
Management: journal of contemporary management issues 15 (2), 47-66, 2010
1052010
Assessing the situational factors and impulsive buying behavior: Market segmentation approach
M Mihic, I Kursan
Management: Journal of Contemporary Management Issues 15 (2), 47, 2010
962010
Buying behavior and consumption: Social class versus income
M Mihić, G Čulina
Management: Journal of Contemporary Management Issues 11 (2), 77-92, 2006
732006
Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics
M Mihić, I Kursan Milaković
Economic research-Ekonomska istraživanja 30 (1), 1300-1317, 2017
522017
Business intelligence: The role of the internet in marketing research and business decision-making
I Kursan, M Mihić
Management: journal of contemporary management issues 15 (1), 69-86, 2010
502010
Upravljanje osobnom prodajom: Vještine prodaje i pregovaranja
M Mihić
412008
Kroskulturno ponašanje potrošača i marketinška komunikacija
M Mihić
342010
Time spent shopping and consumer clothing purchasing behaviour
M Mihić, ID Anić, I Kursan Milaković
Ekonomski pregled 69 (2), 89-105, 2018
242018
Applying the theory of planned behavior in the purchase of organic food
L Martić Kuran, M Mirela
Market-Tržište 26 (2), 179-197, 2014
242014
Antecedents and outcomes of fashion innovativeness in retailing
ID Anić, M Mihić, I Kursan Milaković
The Service Industries Journal 38 (9-10), 543-560, 2018
232018
Demographic profile and purchasing outcomes of fashion conscious consumers in Croatia
ID Anić, M Mihić
Ekonomski pregled 66 (2), 103-118, 2015
222015
SEGMENTACIJA TRŽIŠTA NA TEMELJU IMPULZIVNOSTI U KUPOVNOM PONAŠANJU POTROŠAČA.
M Mihić, I Kursan
Ekonomski vjesnik 23 (2), 2010
212010
Primjena teorije planiranog ponašanja u kupovini ekološke hrane
L Martić Kuran, M Mirela
Market-Tržište 26 (2), 179-197, 2014
202014
Online kupovno ponašanje potrošača: značajni čimbenici i medijatorna uloga stavova potrošača
I Kursan Milaković, M Mihić, D Rezo
Zbornik radova Veleučilišta u Šibeniku 14 (3-4), 25-38, 2020
182020
Predictors and outcome of attitudes towards advertising: Demographics, personal factors and WOM
I Kursan Milaković, M Mihić
Ekonomska misao i praksa 24 (2), 409-432, 2015
182015
Utjecaj demografskih i individualnih čimbenika na impulzivnu kupovinu
M Mihić, I Kursan
Market-Tržište 22 (1), 7-28, 2010
182010
Influence of demographic and individual difference factors on impulse buying
M Mihić, I Kursan
Market-Tržište 22 (1), 7-28, 2010
172010
Vještine prodaje i pregovaranja: Upravljanje prodajnim osobljem i prodajni menadžment
M Mihić
152007
Drivers and consequences of word of mouth communication from the senders’ and receivers’ perspectives: the evidence from the Croatian adult population
K Milaković, ID Anić, M Mihić
Economic research-Ekonomska istraživanja 33 (1), 1667-1684, 2020
142020
Ethics and social responsibility as weakness or strenght on the market in transition
M Mihić, N Šerić
Conference proceedings 7th international conference Enterprise in Transition …, 2007
132007
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