| Why we buy what we buy: A theory of consumption values JN Sheth, BI Newman, BL Gross Journal of business research 22 (2), 159-170, 1991 | 7291 | 1991 |
| Comportamento do cliente: indo além do comportamento do consumidor JN Sheth, B Mittal, BI Newman Atlas, 2008 | 1515 | 2008 |
| Customer behavior: Consumer behavior and beyond JN Sheth, B Mittal, BI Newman Dryden Press, 1999 | 1320 | 1999 |
| Consumption values and market choices: Theory and applications JN Sheth, BI Newman, BL Gross (No Title), 1991 | 1289 | 1991 |
| The marketing of the president: Political marketing as campaign strategy BI Newman Sage Publications, 1993 | 843 | 1993 |
| Handbook of political marketing BI Newman (No Title), 1999 | 660 | 1999 |
| Consumption values and market choice JN Sheth, BI Newman, BL Gross Cincinnati, OH: South Western Publishing, 1991 | 642 | 1991 |
| The mass marketing of politics: Democracy in an age of manufactured images BI Newman Sage Publications, 1999 | 518 | 1999 |
| Customer behavior: A managerial perspective JN Sheth, B Mittal (No Title), 2004 | 484 | 2004 |
| A model of primary voter behavior BI Newman, JN Sheth Journal of Consumer Research 12 (2), 178-187, 1985 | 278 | 1985 |
| Political Marketing:: Theoretical and Strategic Foundations W Cwalina, A Falkowski, BI Newman Routledge, 2015 | 250 | 2015 |
| Political marketing BI Newman, W Cwalina, A Falkowski, TP Newman, M Jabłońska The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs …, 2022 | 142 | 2022 |
| A theory of political choice behavior BI Newman, JN Sheth (No Title), 1987 | 129 | 1987 |
| I., & Gross, BL (1991). Why we buy what we buy: A theory of consumption values JN Sheth, BI Newman Journal of business research 22 (2), 159-170, 0 | 126 | |
| A predictive model of voter behavior: The repositioning of Bill Clinton BI Newman Handbook of political marketing 1, 159-173, 1999 | 116 | 1999 |
| B. & Gross, B (1991).„Why we buy what we buy: A theory of consumption values” JN Sheth, II Newman Journal of Business Research 22 (2), 159-170, 0 | 80 | |
| The role of marketing in politics BI Newman Journal of Political Marketing 1 (1), 1-5, 2002 | 75 | 2002 |
| A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 69 | 2013 |
| Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US W Cwalina, A Falkowski, BI Newman European Journal of Marketing 44 (3/4), 351-368, 2010 | 69 | 2010 |
| The marketing revolution in politics: What recent US presidential campaigns can teach us about effective marketing BI Newman University of Toronto Press, 2016 | 67 | 2016 |
