| Influence of brand loyalty on consumer sportswear WF Yee, S Yahyah International Journal of Economics and Management 2 (2), 221-236, 2008 | 265 | 2008 |
| The effects of sex role orientation on family purchase decision making in Malaysia Samsinar, Sidin, D Zawawi, WF Yee, R Busu, Z Laili Hamzah Journal of Consumer Marketing 21 (6), 381-390, 2004 | 70 | 2004 |
| Strategic management ZA Mohamed, JA Ho, FY Wong Oxford University Press, 2010 | 52 | 2010 |
| The Effect of a Psychological Climate for Creativity on Job Satisfaction and Work Performance WF Yee, SP Leong, CS Mervyn Lee International Journal of Economics and Management (IJEM) 8 (Special issue …, 2014 | 33 | 2014 |
| Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector L Ali, WF Yee, NS Imm, MS Akhtar Journal of Global Business Insights 3 (2), 41-51, 2018 | 29 | 2018 |
| How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context WF Yee, SI Ng, K Seng, XJ Lim, T Rathakrishnan Journal of Marketing Analytics, 1-17, 2021 | 26 | 2021 |
| Consumer’s intention of purchase sustainable products: The moderating role of attitude and trust M Hosseinpour, H Nezakati, SM Sidin, WF Yee Journal of Marketing and Management 7 (1), 40-49, 2016 | 23 | 2016 |
| Essential quality attributes in fresh produce purchase by Malaysian consumers SR Hussin, WF Yee, J Bojei Journal of Agribusiness Marketing 3 (December), 1-19, 2010 | 20 | 2010 |
| Social Media Influencers’ Impact to Purchase Intention: The Moderating Effect of Brand Engagement W Siqi, WF Yee Journal of marketing advances and practices 3 (2), 17-42, 2021 | 10 | 2021 |
| The influence of sustainable organization practices and employee well-being on turnover intention WF Yee, JA Ho, AR Azahari Pertanika Journal Social Science & Humanities 24, 47-62, 2016 | 10 | 2016 |
| Factors affecting customer loyalty in the telecommunications industry in the Klang Valley, Malaysia WF Yee, CS Ling, LK Leong Journal of Social Sciences and Humanities 23 (S), 117-130, 2015 | 9 | 2015 |
| CAUSE-RELATED MARKETING: IT'S INFLUENCE ON CONSUMERS'CHOICE OF HYPERMARKET WF Yee, NS Imm, LC Hwa International Journal of Business and Society 19 (3), 616-636, 2018 | 7 | 2018 |
| Price Sensitivity-Consumer Satisfaction Relationship towards Electrical Appliances WF Yee, TH Xian World Journal of Social Sciences 2 (6), 49-66, 2012 | 7 | 2012 |
| Predictors of turnover intention among multinational corporation employees WF Yee, SI Ng, PI Lim, XJ Lim International Journal of Business Performance Management 23 (1-2), 186-205, 2022 | 4 | 2022 |
| What drives travellers' adoption of online travel reviews? Integrating helpfulness with information adoption factors. MT Islam, SR Hussin, WF Yee | 2 | 2023 |
| Understanding of guest behavioral intentions in peer-to-peer accommodation sector Y Ye, L Ali, FY Wong, SI Ng, XJ Lim Frontiers in psychology 13, 1008226, 2022 | 2 | 2022 |
| Prediction of future situation of rice farming in the Muda area, Malaysia K YASUNOBU, FY WONG, T MONMA JIRCAS Journal 7, 29-43, 1999 | 2 | 1999 |
| Influence of Website Attributes on Consumer’s Online Purchase Intention in Malaysia OM Adedoja, SR Hussin, WF Yee International Journal of Academic Research in Business and Social Sciences …, 2022 | 1 | 2022 |
| The Influence of Demographic Variables on Lecturers' Protean Careers Orientation CS Mervyn Lee, JA Ho, S Murali, WF Yee International Journal of Economics and Management (IJEM) 8 (Special issue …, 2014 | 1* | 2014 |
| Consumer's purchasing behaviour towards fresh produce SR Hussin Batu Caves, Selangor: Lembaga Pemasaran Pertanian Persekutuan (FAMA), 2010., 2010 | 1 | 2010 |
Siti Rahayu Hussinuniversiti putra malaysiaVerified email at upm.edu.my
