| Market orientation and company performance: A study of selected Japanese and Sri Lankan companies K Kajendra 學習院大學經濟論集 44 (4), 291-308, 2008 | 17 | 2008 |
| Relationship between market orientation and corporate social responsibility with special reference to Sri Lankan financial sector JCD Pirithiviraj, K Kajendra Journal of Emerging Trends in Economics and Management Sciences 1 (2), 107-113, 2010 | 15 | 2010 |
| The role of personality traits in promoting customer citizenship behaviour: special reference to the homestay tourism context in Sri Lanka S Lakmali, K Kajendra South Asian Journal of Marketing 2 (2), 148-167, 2021 | 13 | 2021 |
| An evolution of customer relationship management: a conceptual approach M Karunanithy, K Kajendra Proceedings of Jaffna University International Research Conference (JUICE …, 2012 | 9 | 2012 |
| Understanding Sri Lankan consumers’ luxury fashion purchase intention: Status orientation as a complement to theory of planned behavior AD Lakmali, K Kajendra International Journal of Innovative Research and Advanced Studies 4 (5), 294-299, 2017 | 6 | 2017 |
| Green marketing concept and consumer purchasing intention with special reference to consumer goods DM Kodituwakku, K Kanagasabai University of Colombo, 2015 | 5 | 2015 |
| Influence of Customer-orientation on Organisational Performance: A Study of Large Manufacturing Companies in Sri Lanka. DPS Verma, K Kajendra Decision (0304-0941) 31 (1), 2004 | 5 | 2004 |
| Consumer responses towards the 4PS marketing strategies in the conflict affected areas of Sri Lanka: A grounded theory approach S Shivany, T Velnampy, K Kajendra University of Jeyewardenepura, 2015 | 3 | 2015 |
| Personality and customer citizenship behavior: The role of normative influences as a moderator in the informal homestay tourism context in Sri Lanka AD Lakmali, K Kajendra South Asian Journal of Management 28 (4), 7-36, 2021 | 2 | 2021 |
| Micro credit marketing strategies in the post war marketing context. S Shivany, T Velnampy, K Kajendra university of Jaffna, 2014 | 1 | 2014 |
| Marketing strategies for the livelihood income generating activities in the post war marketing context T Velnampy, K Kajendra, S Shivany University of Jaffna, 2012 | 1 | 2012 |
| Factors influencing Financial Performance of Rural Women Entrepreneurs in Northern Sri Lanka Y Shahila, K Kajendra Proceedings of International Conference on Business Management 17, 2020 | | 2020 |
| JOURNAL OF BUSINESS STUDIES J Robinson, V Sritharan, A Saravanabawan, N Kengatharan, ... | | 2017 |
| Journal of Business Studies (JBS) B Nimalathasan, MVA Subramaniam, MM Karunanithy, V Sritharan, ... | | 2016 |
| The cases of women (Micro) marketers in Northern province, Sri Lanka S Shivany, T Velnampy, K Kajendra, L Chandralal, S Wickramasuriya | | 2015 |
| LITERATURE SURVEY ON POST WAR MARKETING STRATEGIES FOR THE CONFLCIT EFFCETD AREAS OF SRILANKA S Shivany, T Velnampy, K Kajendra | | 2015 |
| Influence of customer orientation on corporate social responsibilities in the Sri Lankan banking sector JCD Pirithiviraj, K Kajendra South Eastern University of Sri Lanka, 2011 | | 2011 |
| CUSTOMER PERCEPTION OF DELIVERED VALUE K Kajendra NICE Journal of Business, 33, 2010 | | 2010 |
| A STUDY ON THE MARKET ORIENTATION OF THE SRI LANKAN FINANCIAL SECTOR JCD Pirithiviraj, K Kajendra THE OPEN UNIVERSITY OF SRI LANKA, 14, 2010 | | 2010 |
| Marketing Orientation of small and medium scale industries in Sri Lanka: special reference to food based industry K Kajendra | | 1996 |
Prof Shivany ShanmugathasHead, Department of Marketing, University of JaffnaVerified email at univ.jfn.ac.lk
