| Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach MA Moon, MJ Khalid, HM Awan, S Attiq, H Rasool, M Kiran Spanish Journal of Marketing-ESIC 21 (2), 73-88, 2017 | 226 | 2017 |
| Consumer perceptions of counterfeit clothing and apparel products attributes MA Moon, B Javaid, M Kiran, HM Awan, A Farooq Marketing Intelligence & Planning 36 (7), 794-808, 2018 | 104 | 2018 |
| I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan MA Moon, SH Mohel, A Farooq The Social Science Journal 58 (3), 316-332, 2021 | 58 | 2021 |
| Compulsive buying behavior: Antecedents, consequences and prevalence in shopping mall consumers of an emerging economy MA Moon, S Attiq Pakistan Journal of Commerce and Social Sciences (PJCSS) 12 (2), 548-570, 2018 | 53 | 2018 |
| The darker side of high performance work systems: Examining employee psychological outcomes and counterproductive work behavior S Gulza, MA Moon, S Attiq, RI Azam Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (3), 715-732, 2014 | 40 | 2014 |
| Analyzing the sustainable behavioral intentions: Role of norms, beliefs and values on behavioral intentions MA Moon, MD Habib, S Attiq Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (2), 524-539, 2015 | 27 | 2015 |
| Social Shopping Motivations of Impulsive and Compulsive Buying Behaviors MA Moon, A Farooq, M Kiran UW Journal of Management Sciences 1 (1), 15 -27, 2017 | 20 | 2017 |
| Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior MA Moon, H Rasool, S Attiq Journal of Marketing and Consumer Research 15, 121-131, 2015 | 18 | 2015 |
| Service fairness, relationship quality and customer loyalty in the banking sector of Pakistan A Farooq, MA Moon Pakistan Journal of Commerce and Social Sciences (PJCSS) 14 (2), 484-507, 2020 | 14 | 2020 |
| I, me, and my everything: Self conceptual traits and compulsive buying behavior MA Moon, S Faheem, A Farooq Journal of Retailing and Consumer Services 68, 103075, 2022 | 12 | 2022 |
| An analysis of compulsive buying behavior: Questioning the role of marketing campaigns MA Moon, H Rasool, S Attiq Journal of Marketing and Consumer Research 16, 97-101, 2015 | 8 | 2015 |
| 3g/4g mobile network band wagon in Pakistan: a mixed method inquiry into consumer adoption attitude MA Moon, A Farooq, GA Abbasi UW Journal of Management Sciences 2 (2), 17-35, 2018 | 7 | 2018 |
| Psychometric validation and prevalence of compulsive buying behavior in an emerging economy MA Moon, S Attiq Sukkur IBA Journal of Management and Business 5 (2), 92-113, 2018 | 2 | 2018 |
| The influence of destination experience on destination loyalty in an emerging economy S Attiq, MA Moon Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (4), 552-575, 2022 | 1 | 2022 |
| Towards an Understanding of Preferential Treatment in Service Encounters: Evidence from Banking Sector of Pakistan MA Moon, MA Khalid, HM Awan Pakistan Business Revıew 20 (4), 1011-1024, 2019 | 1 | 2019 |
