| Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia MA Algiffary, Z Wahab, MS Shihab, M Widiyanti AMAR (Andalas Management Review) 4 (2), 16-31, 2020 | 70 | 2020 |
| Analisis Brand Equity dan Keputusan Pembelian (Studi Pada Pegadaian Syariah di Kota Palembang) N Yansah, Z Wahab, MS Shihab Journal of Management and Business Review 15 (1), 33-53, 2018 | 70 | 2018 |
| The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce Z Wahab, MS Shihab, A Hanafi, HF Mavilinda Jurnal Manajemen Motivasi 14 (1), 32-40, 2018 | 42 | 2018 |
| Pengaruh Brand Image Dan Sales Promotion Terhadap Keputusan Pembelian Melalui Brand Equity (Survei Terhadap Nasabah Bank Bni Syariah Di Kota Palembang) H Yuvita, Z Wahab, S Sulastri MIX: Jurnal Ilmiah Manajemen 9 (3), 293235, 2019 | 37 | 2019 |
| The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City YA Putri, Z Wahab, MS Shihab, A Hanafi Jurnal Manajemen Motivasi 14 (1), 24-31, 2018 | 37 | 2018 |
| Pengaruh harga, word of mouth dan citra merek terhadap keputusan pembelian dalam memilih event organizer (Studi kasus di Un Production) N Wulanda, Z Wahab, A Widad Journal of Management and Business Review 16 (1), 43-70, 2019 | 23 | 2019 |
| Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen: Studi Pada E-Commerce Zalora dengan Brand Image Sebagai Variabel Mediasi HW Wardhana, Z Wahab, MS Shihab, Y Yuliani Coopetition: Jurnal Ilmiah Manajemen 12 (3), 431-446, 2021 | 19 | 2021 |
| Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city D Setiagraha, Z Wahab, MS Shihab, D Susetyo International journal of social sciences 4 (1), 52-59, 2021 | 19 | 2021 |
| Customer perceived value dan customer trust: Identifikasi kepuasan dan loyalitas konsumen Go-Car Y Resika, Z Wahab, MS Shihab Journal of Management and Business Review 16 (1), 1-22, 2019 | 19 | 2019 |
| Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek MP Andita, S Sulastri, Z Wahab Jurnal Manajemen Maranatha 21 (1), 45-54, 2021 | 18 | 2021 |
| Pengaruh komunikasi pemasaran terpadu terhadap keputusan pembelian pengunjung serta dampaknya pada keputusan perpanjangan sewa penyewa kios di Palembang Square Mall (PS Mall) A Hanafi, Z Wahab Jurnal Manajemen 20 (3), 467-478, 2016 | 18 | 2016 |
| Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pizza Hut di Kota Palembang I Kurniawan, Z Wahab, W Nailis Jurnal Ilmiah Manajemen Bisnis Dan Terapan 13 (1), 27-40, 2016 | 18 | 2016 |
| Analysis on the Effects of Organizational Communication Climate and Career Development toward Employee Performance with Job Satisfaction N Meitisari, A Hanafi, Z Wahab International Journal of Scientific and Research Publications 8 (8), 444-449, 2018 | 17 | 2018 |
| Measuring the Malindo Airline passenger's satisfaction Z Wahab, I Sukati, LH Li Asian Social Science 11 (18), 233, 2015 | 16 | 2015 |
| Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City Z Wahab, M Widiyanti International Journal of Management and Humanities 3 (12), 1-6, 2019 | 15* | 2019 |
| The strength of tourist involvement in mediating the relationship between experience value, destination image and tourist loyalty: An empirical study in Indonesia H SETIAWAN, T MARWA, Z WAHAB, MS SHIHAB The Journal of Asian Finance, Economics and Business 8 (6), 1079-1090, 2021 | 14 | 2021 |
| The effect of brand image, brand ambassador, and product quality on the purchase decision of Mustika Ratu products:(study on Sriwijaya University students) D Fadila, Z Wahab, I Isnurhadi, M Widiyanti International Journal of Social Sciences 4 (1), 182-189, 2021 | 13 | 2021 |
| Pengaruh Kemasan, Label Halal, Dan Pengetahuan Produk Terhadap Keputusan Pembelian Konsumen (Studi pada Konsumen Kosmetik Wardah di Kota Palembang) RN Khasanah, Z Wahab, W Nailis Jembatan: Jurnal Ilmiah Manajemen 11 (2), 133-150, 2014 | 13 | 2014 |
| Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Lazada Indonesia IYI Pranata, Z Wahab, M Widiyanti, A Rosa The Manager Review 4 (1), 1-8, 2022 | 12 | 2022 |
| The effect of perceived quality, perceived price and need for uniqueness on consumer’s purchase intention through online store of children import bag in palembang, Indonesia D Aztiani, Z Wahab, I Andriana International Journal of Scientific and Research Publications (IJSRP) 9 (8 …, 2019 | 12 | 2019 |
