| Consumer ethnocentrism and attitudes towards foreign beer brands: With evidence from Zlin Region in the Czech Republic WMC Wanninayake, M Chovancová Journal of Competitiveness, 2012 | 125 | 2012 |
| The impact of visual merchandising on consumer store choice decisions in Sri Lankan supermarkets W Wanninayake, P Randiwela 7th Global conference on Business & Economics 10, 13-14, 2007 | 90 | 2007 |
| Consumer attractiveness towards green products of FMCG sector: an empirical study W Wanninayake, P Randiwela Proceedings of the Oxford Business and Economics Conference, Oxford: UK, 2008 | 81 | 2008 |
| Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic. WWMC Bandara Journal of Competitiveness 6 (1), 2014 | 77 | 2014 |
| Consumer ethnocentrism and its influence on impulsive buying behaviour in Sri Lankan milk powder market: The moderation effect by the consumer impulsiveness traits L Karunaratne, W Wanninayake Kelaniya Journal of Management 7 (2), 1-14, 2018 | 23 | 2018 |
| Store personality and behavioral intentions of customers: a comparative study of retail industry in the Czech Republic and Sri Lanka WMC Wanninayake, M Chovancová Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 | 13 | 2012 |
| Impact of Developing Ethnocentric Brand Templates to Sustain the Local Brands-An Empirical Study W Wanninayake, DMR Dissanayake Proceedings of International Conference on Business Management 6, 2009 | 12 | 2009 |
| A comparative study of service quality and customer service in public sector and private sector commercial banks WM Wanninayake, DMR Dissanayake Conference proceedings of 4th International Conference on Business …, 2007 | 12 | 2007 |
| Consumer behaviour and branding: A cross cultural perspective M Chovancová, ES Asamoah, M Wanninayake GEORG, 2011 | 11 | 2011 |
| Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries W Wanninayake Proceedings of the Annual Research Symposium, 139-142, 2014 | 10 | 2014 |
| Exploring the impact of consumer ethnocentrism on impulsive buying decisions: with evidence from Sri Lanka W Wanninayake, M Chovancova Advance in Economic, Risk Management, Political and Law Science, 247-252, 2012 | 10 | 2012 |
| The impact of promotional strategies of pharmaceutical companies on doctor’s recommendation of branded drugs: an empirical study in Sri Lanka MT Punchibandara, W Wanninayake | 9 | 2018 |
| Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands GNR Perera, DMR Dissanayake, W Wanninayake Archives of Business Research 6 (8), 2018 | 8 | 2018 |
| Theoretical linkage between theories of social comparison, brand congruence, self concept and social indentity ADC Perera, S Samarakoon, W Wanninayake Asian Journal of Advanced Research and Reports 15 (3), 19-28, 2021 | 7 | 2021 |
| Impact of advertising appeals on brand loyalty: special reference to the commercial banking industry in Sri Lanka W Wanninayake, M Chovancová Innovation and Knowledge Management Journals 4 (5), 1222-1239, 2019 | 7 | 2019 |
| Impact of the celebrity endorsements on consumer buying behaviors RAS Weerasiri, W Wanninayake Faculty of Social Sciences, University of Kelaniya, 2009 | 6 | 2009 |
| Memorable experience studies in wellness tourism: systematic review & bibliometric analysis S Dahanayake, B Wanninayake, R Ranasinghe International Journal of Spa and Wellness 6 (1), 28-53, 2023 | 5 | 2023 |
| Pricing economic value of organic rice under dichotomous choice framework: an environmental perspective W Wanninayake, AA Shantha University of Kelaniya, 2013 | 5 | 2013 |
| Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study WMCB Wanninayake, M Chovancová of the University of Pardubice Faculty of Economics and Administration, 160, 2012 | 4 | 2012 |
| The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka Y Udurawana, WMC Bandara Wanninayake Belihuloya, Sabaragamuwa university of sri lanka, 2021 | 3 | 2021 |
Prof. D.M.R. DissanayakeUniversity of KelaniyaVerified email at kln.ac.lk
