| Endorser effectiveness by product type. HH Friedman, L Friedman Journal of advertising research, 1979 | 1976 | 1979 |
| The effectiveness of advertisements utilizing four types of endorsers HH Friedman, S Termini, R Washington Journal of advertising 5 (3), 22-24, 1976 | 469 | 1976 |
| Rating the rating scales HH Friedman, T Amoo Friedman, Hershey H. and Amoo, Taiwo (1999)." Rating the Rating Scales …, 1999 | 365 | 1999 |
| Using social media technologies to enhance online learning LW Friedman, H Friedman Journal of Educators Online 10 (1), 1-22, 2013 | 268 | 2013 |
| Correlates of trustworthiness for celebrities HH Friedman, MJ Santeramo, A Traina Journal of the Academy of Marketing Science 6, 291-299, 1978 | 175 | 1978 |
| Abraham as a transformational leader HH Friedman, M Langbert Journal of leadership studies 7 (2), 88-95, 2000 | 133 | 2000 |
| The effects of endorsements on product evaluation RB Fireworker, HH Friedman Decision sciences 8 (3), 576-583, 1977 | 112 | 1977 |
| The new media technologies: Overview and research framework LW Friedman, HH Friedman Available at SSRN 1116771, 2008 | 110 | 2008 |
| Rethinking higher education: Focusing on skills and competencies M Gerstein, HH Friedman Psychosociological Issues in Human Resource Management 4 (2), 104, 2016 | 105 | 2016 |
| Does the celebrity endorser's image spill over the product HH Friedman, L Friedman Journal of the Academy of Marketing Science 6 (4), 291-299, 1978 | 105 | 1978 |
| Servant leader, spiritual leader: The case for convergence J Lynch, HH Friedman Lynch, JA & Friedman, HH (2013). Servant leader, spiritual leader: The case …, 2013 | 102 | 2013 |
| Crises in education: Online learning as a solution HH Friedman, LW Friedman Creative Education 2 (03), 156, 2011 | 101 | 2011 |
| The biasing effects of scale-checking styles on response to a Likert scale HH Friedman, PJ Herskovitz, S Pollack Proceedings of the American statistical association annual conference …, 1994 | 98 | 1994 |
| Increase diversity to boost creativity and enhance problem solving HH Friedman, LW Friedman, C Leverton Psychosociological Issues in Human Resource Management 4 (2), 7, 2016 | 76 | 2016 |
| Using humor in the introductory statistics course HH Friedman, LW Friedman, T Amoo Journal of Statistics Education 10 (3), 2002 | 75 | 2002 |
| Transforming a university from a teaching organization to a learning organization. HH Friedman, LW Friedman, S Pollack Review of Business 26 (3), 2005 | 68 | 2005 |
| Transformational leadership: Instituting revolutionary change in your accounting firm HH Friedman, M Langbert, K Giladi National Public Accountant 45 (3), 8-11, 2000 | 68 | 2000 |
| Leading with compassion: The key to changing the organizational culture and achieving success HH Friedman, M Gerstein Psychosociological Issues in Human Resource Management 5 (1), 160, 2017 | 66 | 2017 |
| The global financial crisis of 2008: what went wrong? HH Friedman, LW Friedman March, 2009 | 66 | 2009 |
| Company president versus spokesperson in television commercials V Rubin, C Mager, HH Friedman Journal of Advertising Research 22 (4), 31-33, 1982 | 64 | 1982 |
Linda Weiser FriedmanBaruch College and the Graduate Center, CUNYVerified email at baruch.cuny.edu
