| The influence of tourist experience on perceived value and satisfaction with temple stays: The experience economy theory HJ Song, CK Lee, JA Park, YH Hwang, Y Reisinger Journal of Travel & Tourism Marketing 32 (4), 401-415, 2015 | 349 | 2015 |
| So private, yet so public: The impact of spatial distance, other diners, and power on solo dining experiences YH Hwang, J Shin, AS Mattila Journal of Business Research 92, 36-47, 2018 | 53 | 2018 |
| Is it my luck or loyalty? The role of culture on customer preferences for loyalty reward types YH Hwang, AS Mattila Journal of Travel Research 57 (6), 769-778, 2018 | 51 | 2018 |
| Hospitality employees’ emotions in the workplace: a systematic review of recent literature YH Hwang, X Shi, X Wang International Journal of Contemporary Hospitality Management, DOI 10.1108 …, 2021 | 40 | 2021 |
| The interplay between social crowding and power on solo diners’ attitudes toward menus with popularity and scarcity cues YH Hwang, N Su, A Mattila International Journal of Contemporary Hospitality Management 32 (3), 1227-1246, 2020 | 31 | 2020 |
| The role of dialecticism and reviewer expertise in consumer responses to mixed reviews YH Hwang, S Choi, AS Mattila International Journal of Hospitality Management 69, 49-55, 2018 | 29 | 2018 |
| Effects of Perceived Corporate Social Responsibility (CSR) Performance on Hotel Employees’ Behavior AKF Wong, SS Kim, YH Hwang International Journal of Hospitality & Tourism Administration, DOI: 10.1080 …, 2021 | 27 | 2021 |
| What recovery options to offer for loyalty reward program members: Dollars vs. Miles? YH Hwang, L Gao, AS Mattila International Journal of Hospitality Management 87, 102496, 2020 | 26 | 2020 |
| Feeling left out and losing control: The interactive effect of social exclusion and gender on brand attitude YH Hwang, AS Mattila International Journal of Hospitality Management 77, 303-310, 2019 | 26 | 2019 |
| Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry B Yang, YH Hwang, AS Mattila International Journal of Hospitality Management, 10.1016/j.ijhm.2021.103017, 2021 | 23 | 2021 |
| Dining alone? Solo consumers’ self-esteem and incidental similarity J Shin, Y Hwang, AS Mattila Journal of Services Marketing 32 (6), 767-776, 2018 | 21 | 2018 |
| The impact of customer compassion on face-to-face and online complaints Y Hwang, AS Mattila Journal of Hospitality Marketing & Management 29 (7), 848-868, 2020 | 20 | 2020 |
| Customer online reviews and hospitality employees’ helping behavior: moderating roles of self-efficacy and moral identity YH Hwang, X Wang, A Pașamehmetoġlu International Journal of Contemporary Hospitality Management, DOI: 10.1108 …, 2021 | 18 | 2021 |
| Roles of travel and leisure in quality of life during the COVID-19 pandemic SE Kang, YH Hwang, CK Lee, YN Park Leisure Studies, DOI:10.1080/02614367.2021.20, 2021 | 14 | 2021 |
| Spillover effects of status demotion on customer reactions to loyalty reward promotions: The role of need for status and exclusivity YH Hwang, AS Mattila Journal of Travel Research 58 (8), 1302-1316, 2019 | 12 | 2019 |
| When observers of customer incivility revisit the restaurant: roles of relationship closeness and norms YH Hwang, X Wang, P Guchait International Journal of Contemporary Hospitality Management, DOI: 10.1108 …, 2022 | 11 | 2022 |
| The Effect of Smart Shopper Self-Perceptions on Word-Of-Mouth Behaviors in the Loyalty Reward Program Context YH Hwang, AS Mattila Journal of Hospitality & Tourism Research, 1096348020985212, 2021 | 10 | 2021 |
| Rounding up for a cause: The joint effect of donation type and crowding on donation likelihood YH Hwang, S Choi, AS Mattila International Journal of Hospitality Management 93, 102779, 2021 | 10 | 2021 |
| When robot (vs. human) employees say “sorry” following service failure X Wang, YH Hwang, P Guchait International Journal of Hospitality & Tourism Administration, DOI: 10.1080 …, 2021 | 9 | 2021 |
| Diners’ responses to talent vs. effort of restaurant employees YH Hwang, J Shin International Journal of Hospitality Management, DOI:10.1016/j.ijhm.2021.102958, 2021 | 8 | 2021 |
