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Saumya Uditha Bandara
Title
Cited by
Cited by
Year
Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2
DK Thilina, BSSU Bandara
Sri Lanka Journal of Marketing 7 (3), 1-22, 2022
5*2022
Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion
S Bandara, R Dissanayake
Technium Social Sciences Journal 16 (1), 420–437, 2021
22021
The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising.
SG Katukurunda, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
12017
Health and environmental impacts of extensive unregulated agrochemical usage: An online public awareness survey
HP Sandeepani, T Warnakulasuriya, SU Bandara, W Subasinghe
79th Annual Sessions of the Sri Lanka Association for the Advancement of …, 2023
2023
Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans
DAGPK Gaythree, BSSU Bandara, N Thennakoon
Sri Lanka Journal of Marketing 7 (2), 104-124, 2021
2021
How to Re-define Marketing: The Effect of COVID 19 Pandemic on Marketing
BSSU Bandara
Future Marketer Magazine 14 (1), 5-6, 2021
2021
Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention
S Kulasekara, PK Gayathree, B Bandara
Department of Marketing Management, Faculty of Commerce and Management …, 2021
2021
Impact of Multichannel Brand Trust on Behavioural Intention
BSSU Bandara, A Jayarathne
Sri Lanka Journal of Marketing 5 (02), 81-109, 2019
2019
Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka
K Dulanthi, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda
YPD Kumara, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka
SU Keerthisoma, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.
WSM Perera, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka
K Dias, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka.
GR Rohan, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.
SAA Weerakkody, B Bandara
Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017
2017
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
MPC Costa, B Bandara
Department of Marketing Management, University of Kelaniya, 2016
2016
The Impact of Celebrity Endorsement on Consumer Purchasing Intention.
BGS Senarathne, B Bandara
Department of Marketing Management, University of Kelaniya, 2016
2016
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.
A Chathuranaga, B Bandara
Department of Marketing Management, University of Kelaniya, 2016
2016
Learning Through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
DMR Dissanayake, BSSU Bandara
2015
The Impact of Closeness and the Profession of Reference Groups towards Brand Loyalty of Beer Products: A Study on Sri Lankan PerPDCective
SSU Bandara, WMCB Wanninayake
ICBI2012- Management and Marketing Conference, 78-88, 2012
2012
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