Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2 DK Thilina, BSSU Bandara Sri Lanka Journal of Marketing 7 (3), 1-22, 2022 | 5* | 2022 |
Tribalism and Radicalisation: A Critical Review on Marketing and Branding Practices in Developing Social Cohesion S Bandara, R Dissanayake Technium Social Sciences Journal 16 (1), 420–437, 2021 | 2 | 2021 |
The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising. SG Katukurunda, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | 1 | 2017 |
Health and environmental impacts of extensive unregulated agrochemical usage: An online public awareness survey HP Sandeepani, T Warnakulasuriya, SU Bandara, W Subasinghe 79th Annual Sessions of the Sri Lanka Association for the Advancement of …, 2023 | | 2023 |
Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans DAGPK Gaythree, BSSU Bandara, N Thennakoon Sri Lanka Journal of Marketing 7 (2), 104-124, 2021 | | 2021 |
How to Re-define Marketing: The Effect of COVID 19 Pandemic on Marketing BSSU Bandara Future Marketer Magazine 14 (1), 5-6, 2021 | | 2021 |
Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention S Kulasekara, PK Gayathree, B Bandara Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
Impact of Multichannel Brand Trust on Behavioural Intention BSSU Bandara, A Jayarathne Sri Lanka Journal of Marketing 5 (02), 81-109, 2019 | | 2019 |
Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka K Dulanthi, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda YPD Kumara, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka SU Keerthisoma, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka. WSM Perera, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka K Dias, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka. GR Rohan, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder. SAA Weerakkody, B Bandara Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands. MPC Costa, B Bandara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
The Impact of Celebrity Endorsement on Consumer Purchasing Intention. BGS Senarathne, B Bandara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka. A Chathuranaga, B Bandara Department of Marketing Management, University of Kelaniya, 2016 | | 2016 |
Learning Through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market) DMR Dissanayake, BSSU Bandara | | 2015 |
The Impact of Closeness and the Profession of Reference Groups towards Brand Loyalty of Beer Products: A Study on Sri Lankan PerPDCective SSU Bandara, WMCB Wanninayake ICBI2012- Management and Marketing Conference, 78-88, 2012 | | 2012 |