| Enhancing the trustworthiness of qualitative research in international business RR Sinkovics, E Penz, PN Ghauri Management international review 48, 689-714, 2008 | 1009 | 2008 |
| Forget the" real" thing-take the copy! An explanatory model for the volitional purchase of counterfeit products E Penz, B Stottinger Advances in consumer research 32, 568, 2005 | 518 | 2005 |
| Analysing textual data in international marketing research RR Sinkovics, E Penz, PN Ghauri Qualitative Market Research: An International Journal 8 (1), 9-38, 2005 | 347 | 2005 |
| The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings E Penz, MK Hogg European Journal of Marketing 45 (1/2), 104-132, 2011 | 302 | 2011 |
| Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking K Meier-Pesti, E Penz Journal of Economic Psychology 29 (2), 180-196, 2008 | 235 | 2008 |
| Corporate social responsibility and business ethics in controversial sectors: Analysis of research results W Sroka, R Szántó Journal of Entrepreneurship, Management and Innovation 14 (3), 111-126, 2018 | 174 | 2018 |
| Benefits and drawbacks of coopetition: The roles of scope and durability in coopetitive relationships J Cygler, W Sroka, M Solesvik, K Dębkowska Sustainability 10 (8), 2688, 2018 | 155 | 2018 |
| Social distance between residents and international tourists—Implications for international business RR Sinkovics, E Penz International Business Review 18 (5), 457-469, 2009 | 127 | 2009 |
| “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective B Hartl, T Sabitzer, E Hofmann, E Penz Journal of Cleaner Production 202, 88-100, 2018 | 122 | 2018 |
| Original brands and counterfeit brands—do they have anything in common? E Penz, B Stöttinger Journal of Consumer Behaviour: An International Research Review 7 (2), 146-163, 2008 | 114 | 2008 |
| Alianse strategiczne-problemy teorii i dylematy praktyki H Chwistecka-Dudek, W Sroka Wyższa Szkoła Biznesu, 2008 | 108 | 2008 |
| The perception of ethics in business: Analysis of research results W Sroka, M Lőrinczy Procedia Economics and Finance 34, 156-163, 2015 | 100 | 2015 |
| Voluntary purchase of counterfeit products: empirical evidence from four countries E Penz, BB Schlegelmilch, B Stöttinger Journal of International Consumer Marketing 21 (1), 67-84, 2008 | 89 | 2008 |
| Power versus trust–what matters more in collaborative consumption? E Hofmann, B Hartl, E Penz Journal of Services Marketing 31 (6), 589-603, 2017 | 88 | 2017 |
| Digitalization of the marketing activities of enterprises: Case study N Shpak, O Kuzmin, Z Dvulit, T Onysenko, W Sroka Information 11 (2), 109, 2020 | 86 | 2020 |
| A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits E Penz, B Stöttinger Journal of Brand Management 19 (7), 581-594, 2012 | 84 | 2012 |
| Sieci aliansów: poszukiwanie przewagi konkurencyjnej poprzez współpracę W Sroka Polskie Wydawnictwo Ekonomiczne, 2012 | 84 | 2012 |
| Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence RR Sinkovics, E Penz Journal of International Entrepreneurship 3, 303-315, 2005 | 80 | 2005 |
| Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study E Penz, B Stöttinger Psychology & Marketing 25 (4), 352-381, 2008 | 79 | 2008 |
| Sustainable development goals and SMEs decisions: Czech Republic vs. Poland J Šebestová Journal of Eastern European and Central Asian Research (JEECAR) 7 (1), 39-50, 2020 | 76 | 2020 |
