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Cited by
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Since 2019
Citations
1
1
h-index
1
1
i10-index
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0
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Varun Sharma
Assistant Teaching Professor of Marketing,
Carnegie Mellon University Qatar
Verified email at cmu.edu -
Homepage
Consumer Behavior
Sensory Marketing
Pricing
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Year
I Like It Because I Imagined the Scent: Olfactory Imagery Improves Product Evaluation
V Sharma, Z Estes
ACR North American Advances
, 2016
1
2016
Seeing is Smelling: Pictures improve product evaluations by evoking olfactory imagery
V Sharma, Z Estes
International Journal of Research in Marketing
, 2024
2024
Cognitive Side of Consumer Behavior: Essays on the Impact of Scents and Rounded Totals
V Sharma
Università Bocconi
, 2019
2019
Round It Up: Preference Exists For Rounded Totals (Pert)
V Sharma, A Krishna, Z Estes
ACR North American Advances 46, 787-788
, 2018
2018
Seeing Is Smelling: Visual Images Can Induce Olfactory Imagery and Improve Product Evaluations
V Sharma, Z Estes
ACR North American Advances
, 2017
2017
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