| Exploring customer switching intentions through relationship marketing paradigm G Kaur, RD Sharma, N Mahajan International Journal of Bank Marketing 30 (4), 280-302, 2012 | 158 | 2012 |
| Factors obstructing intentions to trust and purchase products online G Kaur, TK Quareshi Asia pacific journal of marketing and logistics 27 (5), 758-783, 2015 | 136 | 2015 |
| Employees’ organisational commitment and its impact on their actual turnover behaviour through behavioural intentions GK Sahi, R Mahajan Asia Pacific Journal of Marketing and Logistics 26 (4), 621-646, 2014 | 66 | 2014 |
| Internal market orientation in Indian banking: an empirical analysis G Kaur, RD Sharma, N Seli Managing Service Quality: An International Journal 19 (5), 595-627, 2009 | 64 | 2009 |
| Revisiting Internal Market Orientation- A Note GK Sahi, S Lonial, M Gupta, N Seli Journal of Services Marketing 27 (5), 385-403, 2013 | 63 | 2013 |
| A perusal of extant literature on market orientation–concern for its implementation G Kaur, MC Gupta The Marketing Review 10 (1), 87-105, 2010 | 49 | 2010 |
| Predicting customers recommendation from co-creation of value, customization and relational value G Kaur Sahi, S Sehgal, R Sharma Vikalpa 42 (1), 19-35, 2017 | 48 | 2017 |
| Predicting customers' behavioral intentions toward ATM services G Kaur Sahi, S Gupta Journal of Indian Business Research 5 (4), 251-270, 2013 | 38 | 2013 |
| Consumers’ behavioral intentions toward self-service technology in the emerging markets G Kaur, S Gupta Journal of Global Marketing 25 (5), 241-261, 2012 | 32 | 2012 |
| Analyzing customers' switching intentions in the telecom sector G Kaur Sahi, R Sambyal, HS Sekhon Journal of Global Marketing 29 (3), 156-169, 2016 | 31 | 2016 |
| Moderating role of perceived risk in credit card usage and experience link H Chahal, G Kaur Sahi, A Rani Journal of Indian Business Research 6 (4), 286-308, 2014 | 31 | 2014 |
| Segmentation of bank customers by loyalty and switching intentions G Kaur, RD Sharma, N Mahajan Vikalpa 39 (4), 75-90, 2014 | 28 | 2014 |
| Improving the weakest link: A TOC-based framework for small businesses M Gupta, H Chahal, G Kaur, R Sharma Total Quality Management 21 (8), 863-883, 2010 | 23 | 2010 |
| Voyage of marketing thought from a barter system to a customer centric one G Kaur, RD Sharma Marketing Intelligence & Planning 27 (5), 567-614, 2009 | 23 | 2009 |
| EFFECTS OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE: A STUDY OF SSIS IN LUDHIANA. G Kaur, S Mantok Journal of Services Research 15 (1), 2015 | 20 | 2015 |
| Application of TOC-based framework to improve market orientation in a non-profit organization MC Gupta, S Bridgman, G Kaur Sahi Journal of Strategic Marketing 23 (7), 579-599, 2015 | 19 | 2015 |
| Exploring predictive switching factors for mobile number portability G Kaur, R Sambyal Vikalpa 41 (1), 74-95, 2016 | 15 | 2016 |
| Exploring the impact of total quality service on bank employees’ organisational commitment G Kaur, J Sharma, T Lamba Asian Journal on Quality 13 (3), 268-293, 2012 | 15 | 2012 |
| Business orientation of Indian consumer banking G Kaur, S Gupta Global Business Review 13 (3), 481-507, 2012 | 13 | 2012 |
| Exploring the impact of brand equity and customer satisfaction on customer loyalty G Kaur, N Mahajan Metamorphosis 10 (2), 27-47, 2011 | 12 | 2011 |
R. D. SharmaUniversity of Rhode Island (USA), University of Jammu, Jammu, Noida International UniversityEmail yang diverifikasi di doonuniversity.ac.in
