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Mohamed Skander Ghachem
Mohamed Skander Ghachem
Assistant Professor, University of Sousse
Verified email at isgs.u-sousse.tn
Title
Cited by
Cited by
Year
Online purchase intention: Understanding the blogosphere effect
O Bouhlel, N Mzoughi, MS Ghachem, A Negra
International journal of e-business management 4 (2), 37-51, 2010
1082010
Impact of supply chain management and ERP on organizational performance and competitive advantage: Case of Tunisian companies
N Mzoughi, N Bahri, MS Ghachem
Journal of Global Information Technology Management 11 (3), 24-46, 2008
622008
Female bareness in print advertisements: do religiosity and gender matter?
NEHB Amor, MS Ghachem, K Garrouch, MN Mzoughi
International Journal of Marketing Studies 6 (3), 97, 2014
72014
The impact of consumer's attitude toward the blogs and the brands on purchase intention: Explanatory factors
A NEGRA, O BOUHLEL, MS GHACHEM, A BOUGUERRA, N MZOUGHI
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