| Measuring the hedonic and utilitarian dimensions of consumer attitude KE Voss, ER Spangenberg, B Grohmann Journal of marketing research 40 (3), 310-320, 2003 | 1824 | 2003 |
| Improving the store environment: do olfactory cues affect evaluations and behaviors? ER Spangenberg, AE Crowley, PW Henderson Journal of marketing 60 (2), 67-80, 1996 | 1212 | 1996 |
| Development of a scale to measure consumer skepticism toward advertising C Obermiller, ER Spangenberg Journal of consumer psychology 7 (2), 159-186, 1998 | 950 | 1998 |
| Effects of store music on shopping behavior R Yalch, E Spangenberg Journal of Consumer Marketing 7 (2), 55-63, 1990 | 698 | 1990 |
| The importance of a general measure of brand engagement on market behavior: Development and validation of a scale D Sprott, S Czellar, E Spangenberg Journal of Marketing Research 46 (1), 92-104, 2009 | 655 | 2009 |
| The effects of music in a retail setting on real and perceived shopping times RF Yalch, ER Spangenberg Journal of business Research 49 (2), 139-147, 2000 | 649 | 2000 |
| Ad skepticism: The consequences of disbelief C Obermiller, E Spangenberg, DL MacLachlan Journal of advertising 34 (3), 7-17, 2005 | 485 | 2005 |
| Consumer need for tactile input: An internet retailing challenge AV Citrin, DE Stem Jr, ER Spangenberg, MJ Clark Journal of Business research 56 (11), 915-922, 2003 | 475 | 2003 |
| From subservient chickens to brawny men: A comparison of viral advertising to television advertising P Lance, G Guy J Journal of Interactive Advertising 6 (2), 4-33, 2006 | 433 | 2006 |
| Exploring the effects of country of origin labels: an information processing framework C Obermiller, E Spangenberg ACR North American Advances, 1989 | 400 | 1989 |
| It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting ER Spangenberg, B Grohmann, DE Sprott Journal of business research 58 (11), 1583-1589, 2005 | 378 | 2005 |
| Measuring the hedonic and utilitarian dimensions of attitudes toward product categories AE Crowley, ER Spangenberg, KR Hughes Marketing letters 3 (3), 239-249, 1992 | 359 | 1992 |
| Measuring the hedonic and utilitarian dimensions of attitude: A generally applicable scale ER Spangenberg, KE Voss, AE Crowley ACR North American Advances, 1997 | 314 | 1997 |
| The influence of tactile input on the evaluation of retail product offerings B Grohmann, ER Spangenberg, DE Sprott Journal of Retailing 83 (2), 237-245, 2007 | 278 | 2007 |
| Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store ER Spangenberg, DE Sprott, B Grohmann, DL Tracy Journal of Business Research 59 (12), 1281-1287, 2006 | 276 | 2006 |
| Using store music for retail zoning: a field experiment RF Yalch, E Spangenberg ACR North American Advances, 1993 | 256 | 1993 |
| On the origin and distinctness of skepticism toward advertising C Obermiller, ER Spangenberg Marketing Letters 11 (4), 311-322, 2000 | 241 | 2000 |
| Consideration of future consequences, ego-depletion, and self-control: Support for distinguishing between CFC-Immediate and CFC-Future sub-scales J Joireman, D Balliet, D Sprott, E Spangenberg, J Schultz Personality and Individual Differences 45 (1), 15-21, 2008 | 234 | 2008 |
| The hedonic and utilitarian dimensions of attendees' attitudes toward festivals D Gursoy, ER Spangenberg, DG Rutherford Journal of Hospitality & Tourism Research 30 (3), 279-294, 2006 | 231 | 2006 |
| Double-blind tests of subliminal self-help audiotapes AG Greenwald, ER Spangenberg, AR Pratkanis, J Eskenazi Psychological Science 2 (2), 119-122, 1991 | 208 | 1991 |
Czellar SandorFaculty of Business and Economics (HEC), University of LausanneVerified email at unil.ch
