| Generation Z in Malaysia: The four ‘E’generation F Tjiptono, G Khan, ES Yeong, V Kunchamboo The new Generation Z in Asia: Dynamics, differences, digitalisation, 149-163, 2020 | 54 | 2020 |
| Gender differences in susceptibility to normative social influence on the purchase decisions of designer label apparel G Khan, N Khan International Business & Economics Research Journal (IBER) 7 (8), 2008 | 28 | 2008 |
| Susceptibility to informational social influence on purchase decisions of designer label apparel: The mediating role of gender G Khan The Business Review 4 (1), 32-36, 2005 | 25 | 2005 |
| “Is this restaurant halal?” Surrogate indicators and Muslim behaviour G Khan, F Khan Journal of Islamic Marketing 11 (5), 1105-1123, 2020 | 18 | 2020 |
| Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia G Khan, F Khan International Journal of Islamic Marketing and Branding 1 (1), 69-80, 2015 | 18 | 2015 |
| Ascertaining the 'Halalness' of restaurants- scale development and validation G Khan, faiza Kha Journal of islamic Marketing 10 (2), 426-439, 2019 | 14 | 2019 |
| An investigation of motivations to engage in eWom among inbound Muslim tourists to Malaysia G Khan, F Khan International Journal of Business and Globalisation 16 (1), 22-37, 2016 | 14 | 2016 |
| The role of packaging and labelling in determining'halalness': an exploratory study of Muslims in two countries G Khan, F Khan International Journal of Islamic Marketing and Branding 2 (2), 85-99, 2017 | 10 | 2017 |
| Consumer behavior during and post-COVID-19 in Indonesia and Malaysia F Tjiptono, G Khan, SY Ewe, M Dharmesti COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 5 | 2022 |
| Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications GKESY Fandy Tjiptono Marketing Communications in Emerging Economies 2, 247-275, 2022 | 4* | 2022 |
| Stakeholder salience and environmental stewardship among hotels in Malaysia P Rassiah, N Mohd Nasir, G Khan, S Munir Sustainability Accounting, Management and Policy Journal 13 (5), 1201-1228, 2022 | 3 | 2022 |
| The Islamic market: Key challenges to effective marketing GK Md Yunus Ali Islamic Business: Contemporary Issues and Economic Development, 197 - 227, 2014 | 2 | 2014 |
| The role of packaging in determining the ‘Halalness’ of products: an exploratory study of Muslims in two countries G Khan, F Khan Global Islamic Marketing Conference 2016, 144-151, 2016 | 1 | 2016 |
| 'For the students, by the students' - An application of self-directed learning: A case from Malaysia G Khan 2015 Academy of Marketing Conference-The Magic in Marketing, 2015 | 1 | 2015 |
| GENDER DIFFERENCES IN FASHION CONSCIOUSNESS AMONG MALAYSIAN YOUTH N Naim, G Khan 2012 Global Marketing Conference at Seoul, July 2012, 1220-1235, 2012 | 1 | 2012 |
| Fashion Innovativeness and Susceptibility to Normative Influence G Khan, N Naim 2011 KAMS Spring International Conference/ 2011 ITAA- KAMS Joitn Symposium …, 2011 | 1* | 2011 |
| Resilience and Recovery in the Tourism Industry During COVID-19 SY Tjiptono, F., Khan, G., Ewe Marketing Cases in Emerging Markets: Contemporary Multi-industry Issues and …, 2024 | | 2024 |
| Perceptions of Halal: Students Reflections from a Field Trip to a Trade Show G Khan Research on Islamic Business Concepts GIMAC 2022, 85-94, 2023 | | 2023 |
| The Anchoring Effect and Impulse Buying of Essential and Non-Essential Products ESY Lee, Y.Q., Khan, G. 50th Annual EMAC Conference, 2021 | | 2021 |
| Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia, GKF Khan 5th Global Islamic Marketing Conference, 527-535, 2014 | | 2014 |
