| Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses C Bonifield, C Cole Marketing Letters 18, 85-99, 2007 | 499 | 2007 |
| Product returns on the internet: a case of mixed signals? C Bonifield, C Cole, RL Schultz Journal of Business Research 63 (9-10), 1058-1065, 2010 | 230 | 2010 |
| Better him than me: social comparison theory and service recovery C Bonifield, CA Cole Journal of the Academy of Marketing Science 36, 565-577, 2008 | 128 | 2008 |
| Social media use by young Latin American consumers: An exploration AA Bailey, CM Bonifield, A Arias Journal of Retailing and Consumer Services 43, 10-19, 2018 | 106 | 2018 |
| Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors AA Bailey, CM Bonifield, JD Elhai Journal of retailing and consumer services 59, 102348, 2021 | 63 | 2021 |
| Mobile payment adoption in Latin America AA Bailey, CM Bonifield, A Arias, J Villegas Journal of Services Marketing 36 (8), 1058-1075, 2022 | 41 | 2022 |
| Broken (promotional) promises: The impact of firm reputation and blame AA Bailey, CM Bonifield Journal of Marketing Communications 16 (5), 287-306, 2010 | 41 | 2010 |
| Advertising to vulnerable segments C Bonifield, C Cole The Sage handbook of advertising, 430-445, 2007 | 26 | 2007 |
| How customisation of pricing and item availability information can improve e-commerce performance H Kurata, CM Bonifield Journal of Revenue and Pricing Management 5, 305-314, 2007 | 26 | 2007 |
| Intellectual property issues for marketers in the virtual world CM Bonifield, AM Tomas Journal of Brand Management 16, 571-581, 2009 | 9 | 2009 |
| Where avatars come from: exploring consumers' motivations in virtual worlds AB Ainsworth, C Bonifield, A Tomas Innovative Marketing 4 (4), 2008 | 6 | 2008 |
| Comprehension of marketing communications among older consumers CM Bonifield, CA Cole The Aging Consumer, 197-212, 2011 | 5 | 2011 |
| Effects of anger and regret on postpurchase behaviors CMF Bonifield The University of Iowa, 2002 | 3 | 2002 |
| Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers CM Bonifield, CA Cole The Aging Consumer, 182-199, 2020 | 1 | 2020 |
| Modeling consumer engagement with front line service providers AA Bailey, CM Bonifield The Routledge Handbook of Service Research Insights and Ideas, 199-213, 2020 | | 2020 |
| Product returns on the Internet: A case of mixed signals? Fc: 130 C Bonifield, C Cole, RL Schultz Operations Research Management Science 51 (5), 545, 2011 | | 2011 |
| The Impact of Perceived Control, Counterfactual Thoughts, and Regret on Product Returns: The Case of E Commerce C Bonifield, CA Cole ADVANCES IN CONSUMER RESEARCH 28, 137-137, 2001 | | 2001 |
| III: Organizing the service business FLE Perceived, CRM Perceived, AA Bailey, CM Bonifield | | |
