| Age differences in mobile service perceptions: comparison of Generation Y and baby boomers A Kumar, H Lim Journal of services marketing 22 (7), 568-577, 2008 | 535 | 2008 |
| Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs CH Ki, LM Cuevas, SM Chong, H Lim Journal of Retailing and Consumer Services 55, 102-133, 2020 | 488 | 2020 |
| Consumers' perceptions of e‐shopping characteristics: an expectancy‐value approach H Lim, AJ Dubinsky Journal of Services Marketing 18 (7), 500-513, 2004 | 451 | 2004 |
| M‐loyalty: winning strategies for mobile carriers H Lim, R Widdows, J Park Journal of consumer Marketing 23 (4), 208-218, 2006 | 375 | 2006 |
| The theory of planned behavior in e‐commerce: Making a case for interdependencies between salient beliefs H Lim, AJ Dubinsky Psychology & Marketing 22 (10), 833-855, 2005 | 260 | 2005 |
| Consumer lifestyles and adoption of high-technology products: A case of South Korea HJ Lee, H Lim, LD Jolly, J Lee Journal of International Consumer Marketing 21 (2), 153-167, 2009 | 168 | 2009 |
| Visual storytelling on Instagram: branded photo narrative and the role of telepresence H Lim, M Childs Journal of Research in Interactive Marketing 14 (1), 33-50, 2020 | 123 | 2020 |
| The effects of national culture and cosmopolitanism on consumers’ adoption of innovation: A cross-cultural comparison H Lim, JS Park Journal of International Consumer Marketing 25 (1), 16-28, 2013 | 111 | 2013 |
| Variations in consumers’ use of brand online social networking: A uses and gratifications approach H Lim, A Kumar Journal of Retailing and Consumer Services 51, 450-457, 2019 | 91 | 2019 |
| Web content analysis of e‐grocery retailers: a longitudinal study H Lim, R Widdows, NH Hooker International Journal of Retail & Distribution Management 37 (10), 839-851, 2009 | 73 | 2009 |
| Flow matters: antecedents and outcomes of flow experience in social search on Instagram L Cuevas, J Lyu, H Lim Journal of Research in Interactive Marketing 15 (1), 49-67, 2021 | 40 | 2021 |
| Experiential value: Application to innovative consumer technology products H Park, H Lim, YK Kim Journal of Customer Behaviour 12 (1), 7-24, 2013 | 36 | 2013 |
| Gender and loyalty in the context of mobile services H Lim, A Kumar International Journal of Mobile Communications 6 (6), 714-728, 2008 | 36 | 2008 |
| “I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective S Hur, H Lim, J Lyu Journal of Global Fashion Marketing 11 (1), 1-17, 2020 | 30 | 2020 |
| Determinants of consumers’ purchase intention on the Internet: an application of theory of planned behavior H Lim, AJ Dubinsky Psychology & Marketing 22 (10), p833-855, 2005 | 28 | 2005 |
| Brand, business mix, sense‐of‐place: do they matter downtown? CT Sneed, R Runyan, JL Swinney, HJ Lim Journal of Place Management and Development 4 (2), 121-134, 2011 | 25 | 2011 |
| The effects of consumer perceived value and subjective norm on the adoption of mobile data services: a cross-cultural comparison of American and Korean consumers K Yang | 22 | 2006 |
| A contingency approach to a consumer loyalty model: An application to the mobile services context H Lim Purdue University, 2005 | 20 | 2005 |
| You Shall (Not) Fear: The effects of emotional stimuli in social media campaigns and moral disengagement on apparel consumers’ behavioral engagement H Lim, M Cho, SC Bedford Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019 | 19 | 2019 |
| Development of consumer techno segmentation and its application to international markets H Lim, HJ Lee International Journal of Consumer Studies 34 (1), 87-95, 2010 | 15 | 2010 |
Leslie CuevasTexas Tech UniversityVerified email at ttu.edu
