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NORA ANDIRA BRABO
NORA ANDIRA BRABO
Senior Lecturer, Universitas Budi Luhur
Verified email at budiluhur.ac.id
Title
Cited by
Cited by
Year
Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs
SD Lestari, FM Leon, S Widyastuti, NA Brabo, A Putra
The Journal of Asian Finance, Economics and Business 7 (6), 365-378, 2020
2592020
The influence of price, promotion and positive emotions on online impulse buying with hedonic shopping motivation as an intervening variable (Study: Women fashion product in …
NA Brabo, NE Sari, H Iswati, R Meidiyustiani
Budapest International Research and Critics Institute Jurnal 4 (4), 11358-11368, 2021
102021
The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media.
NA Brabo, AI Karif, SD Lestari, A Sriyanto
Journal of Management & Marketing Review (JMMR) 6 (4), 2021
42021
How Marketing Communication Affect Consumer Purchase Intention in Social Media Context (Case Study: MSMEs Business in Indonesia)
H Iswati, MI Al'Mudatsir, NA Brabo, R Meidiyustiani
International Journal of Social Service and Research 3 (1), 142-149, 2023
32023
Pengaruh Media Sosial, Brand Awareness, Dan Brand Image Terhadap Loyalitas Konsumen Grab
RA Sandhi, NA Brabo
Jurnal Rimba: Riset Ilmu manajemen Bisnis dan Akuntansi 1 (3), 131-142, 2023
12023
The Influence of Member Perceptions, Service Quality, and Trust on Member Loyalty by Intervening Organizational Image (Case Study of the IAI Organization in Tangerang Regency)
K Mulyani, NA Brabo, H Iswati
International Journal of Finance Research 5 (1), 23-49, 2024
2024
PENGARUH MARKETING MIX, USER EXPERIENCE DAN BRAND EQUITY TERHADAP CUSTOMER RETENTION PADA PERUSAHAAN REDBUS INDONESIA.
D Rahman, NA Brabo, H Iswati, S Agustina, SM Purba
Journal of Syntax Literate 8 (12), 2023
2023
PENINGKATAN KEMAMPUAN MASYARAKAT DALAM MEMPERLUAS JANGKAUAN PASAR MENGGUNAKAN E-COMMERCE
R Meidiyustiani, RF Oktaviani, I Imelda, HA Niazi, H Iswati, NA Brabo
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS 1 (5), 480-485, 2023
2023
PENGARUH SOCIAL INFLUENCE, PERCEIVED OF SECURITY DAN PERCEIVED EASE OF USE TERHADAP MINAT MENJADI NASABAH BANK DIGITAL.
NA Brabo, H Iswati
Journal of Syntax Literate 8 (9), 2023
2023
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PENGALAMAN KONSUMEN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN.
NA Brabo, H Iswanti, A Pratiwi
Journal of Syntax Literate 8 (1), 2023
2023
Edukasi Pemanfaatan Limbah Plastik untuk Anak Usia Dini
IR Lestari, RS Hidayat, HA Niazi, R Meidiyustiani, H Iswati, NA Brabo
Prima Abdika: Jurnal Pengabdian Masyarakat 2 (4), 403-409, 2022
2022
Effect of E-Commerce Application, Distribution Management System, and Warehouse Management System in Improving Human Resource Performance
SD Lestari, NA Brabo, E Muhdaliha, HK Reza
International Journal of Organizational Business Excellence 5 (1), 47-54, 2022
2022
The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media
G Submitter, NA Brabo, AI Karif, SD Lestari, A Sriyanto
2021
The Evaluatıon of Co-Brandıng Strategy between Indonesıan Banks And European Football Clubs
NA Brabo, D Megacandra, H Iswati, SD Lestari
9th Global Conference on Business and Social Sciences, 62-70, 2019
2019
Analysıs of Dıstrıbutıon Networks Effıcıency and Added Value on Beef Supply Chaıns in Depok Cıty
NA Brabo, JS Wahyuni, SD Lestari
9th Global Conference on Business and Social Sciences on, 2019
2019
Pengaruh Tingkat Keyakinan Harga-Kualitas (Price-Quality Relation) terhadap Efek Plasebo
NA Brabo
Jurnal Bisnis dan Akuntansi 6, 1, 2015
2015
The Influence of Teacher’s Role, Autonomous Learning Method and Student’s Engagement on Student’s Learning Outcomes in Vocational High School in Jakarta, Indonesia
SD Lestari, R Pratamawati, NA Brabo, BA Prasetyanto
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