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Jacqueline Kurz
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Online Reviews As Marketing Placebo? First Insights From Neuro-Is Utilising fNIRS
NR Gier, J Kurz, P Kenning
72020
Pricey therefore good? Price affects expectations, but not quality perceptions and liking
J Kurz, E Efendić, C Goukens
Psychology & Marketing, 2023
42023
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