| Battles to bridges: US strategic communication and public diplomacy after 9/11 RS Zaharna Springer, 2010 | 350 | 2010 |
| Understanding cultural preferences of Arab communication patterns RS Zaharna Public Relations Review 21 (3), 241-255, 1995 | 329 | 1995 |
| Mapping out a spectrum of public diplomacy initiatives: Information and relational communication frameworks RS Zaharna Routledge handbook of public diplomacy, 106-120, 2008 | 278 | 2008 |
| Self-shock: The double-binding challenge of identity RS Zaharna International Journal of Intercultural Relations 13 (4), 501-525, 1989 | 278 | 1989 |
| The soft power differential: Network communication and mass communication in public diplomacy Zaharna The Hague journal of diplomacy 2 (3), 213-228, 2007 | 185 | 2007 |
| Relational, networked and collaborative approaches to public diplomacy RS Zaharna, A Arsenault, A Fisher Nueva York: Routledge, 2013 | 164 | 2013 |
| “In-awareness” approach to international public relations RS Zaharna Public Relations Review 27 (2), 135-148, 2001 | 130 | 2001 |
| An associative approach to intercultural communication competence in the Arab world RS Zaharna The SAGE handbook of intercultural competence, 179-195, 2009 | 113 | 2009 |
| Intercultural communication and international public relations: Exploring parallels RS Zaharna Communication Quarterly 48 (1), 85-100, 2000 | 110 | 2000 |
| The network paradigm of strategic public diplomacy RS Zaharna Foreign Policy in Focus 10 (1), 1-4, 2005 | 92 | 2005 |
| From propaganda to public diplomacy in the information age RS Zaharna War, media and propaganda: A global perspective 219, 2004 | 85 | 2004 |
| Going for the jugular in public diplomacy: How adversarial publics using social media are challenging state legitimacy RS Zaharna, N Uysal Public Relations Review 42 (1), 109-119, 2016 | 76 | 2016 |
| Network purpose, network design: Dimensions of network and collaborative public diplomacy RS Zaharna Relational, networked and collaborative approaches to public diplomacy, 173-191, 2014 | 76* | 2014 |
| The cultural awakening in public diplomacy RS Zaharna CPD perspectives on public diplomacy 4, 2012 | 64 | 2012 |
| Beyond the individualism–collectivism divide to relationalism: Explicating cultural assumptions in the concept of “relationships” RS Zaharna Communication Theory 26 (2), 190-211, 2016 | 50 | 2016 |
| Bridging cultural differences: American public relations practices & Arab communication patterns RS Zaharna | 46 | 1995 |
| Confucius Institutes and the globalization of China’s soft power RS Zaharna, J Hubbert, F Hartig USC Center on Public Diplomacy, Los Angeles, accessed September 19, 2014, 2014 | 43 | 2014 |
| The public diplomacy challenges of strategic stakeholder engagement RS Zaharna Trials of Engagement, 201-229, 2011 | 39 | 2011 |
| American public diplomacy in the Arab and Muslim world: A strategic communication analysis RS Zaharna Foreign Policy in Focus, 1-4, 2001 | 38 | 2001 |
| Introduction: The connective mindshift RS Zaharna, A Fisher, A Arsenault Relational, networked and collaborative approaches to public diplomacy, 1-14, 2014 | 37 | 2014 |
