Broadening the concept of marketing P Kotler, SJ Levy Journal of marketing 33 (1), 10-15, 1969 | 5295 | 1969 |
Symbols for sale SJ Levy Harvard business review, 1959 | 4149 | 1959 |
The product and the brand BB Gardner, SJ Levy Sidney J. Levy und Dennis W. Rook (Hg.): Brands, consumers, symbols …, 1999 | 2613 | 1999 |
Autodriving: A photoelicitation technique DD Heisley, SJ Levy Journal of consumer Research 18 (3), 257-272, 1991 | 956 | 1991 |
Intepreting consumer mythology: a structural approach to consumer behavior SJ Levy Journal of marketing 45 (3), 49-61, 1981 | 893 | 1981 |
Demarketing, yes, demarketing P Kotler, SJ Levy Harvard Business Review 79, 74-80, 1971 | 713 | 1971 |
The dark side of the gift JF Sherry Jr, MA McGrath, SJ Levy Journal of Business Research 28 (3), 225-244, 1993 | 502 | 1993 |
A history of the concept of branding: practice and theory W Bastos, SJ Levy Journal of Historical Research in Marketing 4 (3), 347-368, 2012 | 482 | 2012 |
Symbolism and life style SJ Levy Brands, Consum Symb Res Sidney J Levy Mark 10 (9781452231372), n20, 1999 | 334 | 1999 |
Dreams, fairy tales, animals, and cars SJ Levy Psychology & Marketing 2 (2), 67-81, 1985 | 333 | 1985 |
Marketing, society, and conflict SJ Levy, G Zaltman | 308 | 1975 |
A new form of marketing myopia: rejoinder to Professor Luck P Kotler, SJ Levy Journal of Marketing 33 (3), 55-57, 1969 | 269 | 1969 |
Brands, consumers, symbols and research: Sidney J Levy on marketing SJ Levy Sage, 1999 | 266 | 1999 |
Marketplace behavior--its meaning for management SJ Levy (No Title), 1978 | 208 | 1978 |
Social class and consumer behavior SJ Levy On knowing the consumer 23 (1), 140-154, 1966 | 205 | 1966 |
Buying is marketing too! P Kotler, SJ Levy Journal of marketing 37 (1), 54-59, 1973 | 184 | 1973 |
The evolution of qualitative research in consumer behavior SJ Levy Journal of Business Research 58 (3), 341-347, 2005 | 171 | 2005 |
New dimension in consumer analysis HW Boyd, SJ Levy Harvard Business Review 41 (6), 129-140, 1963 | 169 | 1963 |
Living with television ID Glick, SJ Levy, WL Warner, K Lang Routledge, 2017 | 166 | 2017 |
Figure Drawing as a Projective Test. S Levy Alfred A. Knopf, 1950 | 166 | 1950 |