| Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude CA Russell Journal of consumer research 29 (3), 306-318, 2002 | 1352 | 2002 |
| Consumers, characters, and products: A balance model of sitcom product placement effects CA Russell, BB Stern, BB Stern Journal of Advertising 35 (1), 7-21, 2006 | 593 | 2006 |
| A managerial investigation into the product placement industry CA Russell, M Belch Journal of advertising research 45 (1), 73-92, 2005 | 386 | 2005 |
| Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' B Parguel, F Benoit-Moreau, CA Russell International Journal of Advertising 34 (1), 107-134, 2015 | 358 | 2015 |
| The consumption of television programming: Development and validation of the connectedness scale CA Russell, AT Norman, SE Heckler Journal of Consumer Research 31 (1), 150-161, 2004 | 355 | 2004 |
| Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators DW Russell, CA Russell Marketing Letters 21, 65-81, 2010 | 218 | 2010 |
| A failed norms social marketing campaign. JD Clapp, JE Lange, C Russell, A Shillington, RB Voas Journal of studies on alcohol 64 (3), 409-414, 2003 | 208 | 2003 |
| Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice DW Russell, CA Russell International Journal of Research in Marketing 23 (3), 321-331, 2006 | 176 | 2006 |
| The pass-along effect: Investigating word-of-mouth effects on online survey procedures AT Norman, CA Russell Journal of Computer-Mediated Communication 11 (4), 1085-1103, 2006 | 175 | 2006 |
| Rethinking television audience measures: An exploration into the construct of audience connectedness CA Russell, CP Puto Marketing Letters 10, 393-407, 1999 | 149 | 1999 |
| The temporal and focal dynamics of volitional reconsumption: A phenomenological investigation of repeated hedonic experiences CA Russell, SJ Levy Journal of Consumer Research 39 (2), 341-359, 2012 | 143 | 2012 |
| The product well placed: The relative impact of placement and audience characteristics on placement recall E Bressoud, JM Lehu, CA Russell Journal of Advertising Research 50 (4), 374-385, 2010 | 140 | 2010 |
| Hidden persuasions in soap operas: Damaged heroines and negative consumer effects BB Stern, CA Russell, DW Russell International Journal of Advertising 26 (1), 9-36, 2007 | 134 | 2007 |
| When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation CA Russell, HJ Schau Journal of Consumer Research 40 (6), 1039-1062, 2014 | 122 | 2014 |
| Advertainment: Fusing advertising and entertainment CA Russell Ann Arbor, Mich.: University of Michigan Yaffe Center for Persuasive …, 2007 | 120 | 2007 |
| Reducing DUI among US college students: Results of an environmental prevention trial JD Clapp, M Johnson, RB Voas, JE Lange, A Shillington, C Russell Addiction 100 (3), 327-334, 2005 | 96 | 2005 |
| Corporate social responsibility failures: How do consumers respond to corporate violations of implied social contracts? CA Russell, DW Russell, H Honea Journal of Business Ethics 136, 759-773, 2016 | 95 | 2016 |
| Guilty by stereotypic association: Country animosity and brand prejudice and discrimination CA Russell, DW Russell Marketing Letters 21, 413-425, 2010 | 95 | 2010 |
| Alcohol messages in prime‐time television series CA Russell, DW Russell Journal of Consumer Affairs 43 (1), 108-128, 2009 | 92 | 2009 |
| Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness WE Baker, H Honea, CA Russell Journal of Advertising 33 (3), 77-85, 2004 | 87 | 2004 |
Dale W. RussellUniformed Services UniversityVerified email at usuhs.edu
