| Citizenship, trust, and behavioural intentions to use public e-services: The case of Lebanon R Fakhoury, B Aubert International Journal of Information Management 35 (3), 346-351, 2015 | 151 | 2015 |
| Towards a better understanding of the intention to use eHealth services by medical professionals: the case of developing countries PA Nuq, B Aubert International Journal of Healthcare Management 6 (4), 217-236, 2013 | 71 | 2013 |
| The impact of initial learning experience on digital services usage diffusion: A field study of e-services in Lebanon R Fakhoury, B Aubert International Journal of Information Management 37 (4), 284-296, 2017 | 43 | 2017 |
| Customer education: definition, measures and effects on customer satisfaction B Aubert Newcastle University, 2007 | 35 | 2007 |
| Former les consommateurs à l’usage des produits: intérêt et principes de mise en œuvre B Aubert, D Gotteland Décisions marketing, 7-16, 2010 | 22 | 2010 |
| Enhancing customer relationships through customer education: an exploratory study B Aubert, G Khoury, R Jaber Proceedings of the first international conference on e-business and e …, 2005 | 18 | 2005 |
| Unlocking value through customer education T Hennig-Thurau, PC Honebein, B Aubert Marketing Theory and Applications, 136, 2005 | 17 | 2005 |
| Toward a better understanding of the effects of customer education on usage behavior and satisfaction B Aubert ACR North American Advances, 2008 | 16 | 2008 |
| L’e-administration a encore du chemin a faire R Fakhoury*, B Aubert** L’Expansion Management Review, 36-42, 2013 | 8 | 2013 |
| Customer Education: Definition B Aubert Measures and Effects on Customer Satisfaction‖, DBA Dissertation, Grenoble …, 2007 | 8 | 2007 |
| La formation en ligne des consommateurs: l’exemple du secteur financier (Customers’ online education: the case of the financial sector)’ B Aubert, M Humbert Les cahiers du management technologique 35 (4), 71-79, 2001 | 7 | 2001 |
| The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study. B Aubert, O Trendel, D Ray Advances in Consumer Research 36, 2009 | 6 | 2009 |
| Former ses clients pour les fidéliser B Aubert, D Ray* L’Expansion Management Review, 100-105, 2005 | 6 | 2005 |
| Le patient, un «client» presque comme les autres... K Kobeissi*, B Aubert** L’Expansion Management Review, 51-57, 2014 | 4 | 2014 |
| Les retours produit augmentent: tant mieux! C Thouvenot*, D Gotteland**, B Aubert*** L’Expansion Management Review, 120-128, 2012 | 4 | 2012 |
| De MacGyver à Mad Men B Aubert, B Meyronin Dunod, 2017 | 3 | 2017 |
| De MacGyver à Game of Thrones: Quand les séries TV nous enseignent le management B Aubert, B Meyronin Dunod, 2020 | 2 | 2020 |
| The impact of ISO 9000 on customer perceived value E Sleilati, B Aubert Question (s) de management, 119-133, 2016 | 2 | 2016 |
| Le label «certifié ISO» peut-il séduire vos clients? E Sleilati*, B Aubert** L’Expansion Management Review, 10-17, 2012 | 2 | 2012 |
| Verlaine et Arras: vertus d’une vieille ville du «Nord» B Abert Nord' 73 (1), 105-112, 2019 | 1 | 2019 |
David GottelandProfessor of Marketing, Grenoble Ecole de ManagementVerified email at grenoble-em.com
