| Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment M Söderlund, S Rosengren Journal of retailing and consumer services 14 (2), 123-136, 2007 | 235 | 2007 |
| Revisiting the smiling service worker and customer satisfaction M Söderlund, S Rosengren International Journal of Service Industry Management 19 (5), 552-574, 2008 | 145 | 2008 |
| Advertising creativity matters M Dahlén, S Rosengren, F Törn Journal of Advertising Research 48 (3), 392-403, 2008 | 145 | 2008 |
| Love at first site? A study of website advertising effectiveness M Dahlén, A Rasch, S Rosengren Journal of Advertising Research 43 (1), 25-33, 2003 | 136 | 2003 |
| Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link M Dahlén, S Rosengren Journal of Brand Management 12 (3), 151-164, 2005 | 124 | 2005 |
| Could placing ads wrong be right?: advertising effects of thematic incongruence M Dahlén, S Rosengren, F Törn, N Öhman Journal of Advertising 37 (3), 57-67, 2008 | 107 | 2008 |
| Dismantling" positive affect" and its effects on customer satisfaction: an empirical examination of customer joy in a service encounter M Söderlund, S Rosengren Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2004 | 95 | 2004 |
| If advertising won't die, what will it be? Toward a working definition of advertising M Dahlen, S Rosengren Journal of Advertising 45 (3), 334-345, 2016 | 74 | 2016 |
| Experience value as a function of hedonic and utilitarian dominant services NK Prebensen, S Rosengren International Journal of Contemporary Hospitality Management 28 (1), 113-135, 2016 | 53 | 2016 |
| The happy versus unhappy service worker in the service encounter: Assessing the impact on customer satisfaction M Söderlund, S Rosengren Journal of Retailing and Consumer Services 17 (2), 161-169, 2010 | 52 | 2010 |
| Brand–slogan matching in a cluttered environment S Rosengren, M Dahlén Journal of Marketing Communications 12 (4), 263-279, 2006 | 51 | 2006 |
| Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects N Åkestam, S Rosengren, M Dahlen Psychology & Marketing 34 (8), 795-806, 2017 | 42 | 2017 |
| Think outside the ad: Can advertising creativity benefit more than the advertiser? S Rosengren, M Dahlén, E Modig Journal of advertising 42 (4), 320-330, 2013 | 42 | 2013 |
| Consumer advertising as a signal of employer attractiveness S Rosengren, N Bondesson International Journal of Advertising 33 (2), 253-269, 2014 | 37 | 2014 |
| Judging a magazine by its advertising: Exploring the effects of advertising content on perceptions of a media vehicle S Rosengren, M Dahlén Journal of Advertising Research 53 (1), 61-70, 2013 | 31 | 2013 |
| Publicity vs. advertising in a cluttered environment: Effects on attention and brand identification S Rosengren Journal of Current Issues & Research in Advertising 30 (2), 27-35, 2008 | 30 | 2008 |
| Exploring advertising equity: How a brand's past advertising may affect consumer willingness to approach its future ads S Rosengren, M Dahlén Journal of Advertising 44 (1), 1-13, 2015 | 29 | 2015 |
| Store-window creativity's impact on shopper behavior F Lange, S Rosengren, A Blom Journal of Business Research 69 (3), 1014-1021, 2016 | 25 | 2016 |
| The value of ambient communication from a consumer perspective S Rosengren, E Modig, M Dahlén Journal of Marketing Communications 21 (1), 20-32, 2015 | 22 | 2015 |
| Reklam: förståelse och förnyelse S Rosengren, H Sjödin Liber, 2011 | 20 | 2011 |
Niklas BondessonStockholm Business School, Stockholm UniversityVerified email at sbs.su.se
