| Factors that influence the financial literacy among engineering students B Thomas, P Subhashree Procedia Computer Science 172, 480-487, 2020 | 81 | 2020 |
| An extension of the Expectation Confirmation Model (ECM) to study the Continuance Behaviour in using E-Health Services KA Kumar, S Natarajan | 22 | 2021 |
| Social organizations: Decongesting the muddled economies of auto-rickshaw drivers in India S Natarajan, TKTS Abdullah World Applied Sciences Journal 30 (7), 831-837, 2014 | 16 | 2014 |
| REVIEW ON THE THEORIES OF FINANCIAL PLANNING SN Biswajit Acharjya International Journal of Pure and Applied Mathematics 118 (18), 4347-4355, 2018 | 15 | 2018 |
| Computer mediated communication: A pathway to analyze social media communication trajectories B Anil Kumar, K., Natarajan, S., Acharaya Man in India 97 (4), 195-205, 2017 | 15 | 2017 |
| Understanding Behavioural Intention for adoption of Mobile Games A Kumar.K, S Natarajan, B Acharjya ASBM Journal of Management 10 (1), 6-12, 2017 | 14 | 2017 |
| Methodology to capture the content of customer thought: Review on application of Zaltman Metaphor Elicitation Technique (ZMET) and Laddering methodology S Natarajan, KA Kumar International Journal of Economic Research 8 (1), 1511-1520, 2016 | 8 | 2016 |
| Behavioural factors that influence the continued usage of formal financial services among the low income households S Thomas, B., Natarajan International Journal of Mechanical Engineering and Technology 9 (Issue 7 …, 2018 | 7 | 2018 |
| Role of Social Media in Political Campaigning and its Evaluation Methodology: A Review. KA Kumar, S Natarajan Global Management Review 10 (3), 2016 | 7 | 2016 |
| A fuzzy rough feature selection framework for investors behavior towards gold exchange-traded fund B Acharjya, S Natarajan International Journal of Business Analytics (IJBAN) 6 (2), 46-73, 2019 | 6 | 2019 |
| Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods S Natarajan, TKTS Abdullah, M Deepa International Journal of Applied Management Science 8 (1), 83-91, 2016 | 5 | 2016 |
| Do retail mutual fund investments represent “dumb money”? S Sourirajan, S Natarajan IIMB Management Review 33 (1), 71-87, 2021 | 4 | 2021 |
| Does Family Domicile Changes Financial Planning Decision? - A Study on Retail Investor’ Behaviour using TPB B Acharjya, S Natarajan, M Rajesh International Journal of Economic Research, 14 (14), 443-464, 2017 | 4 | 2017 |
| Gap analysis on financial knowledge and practice: Teachable opportunities A Vijay, V Prakash, S Natarajan Mediterranean Journal of Social Sciences 6 (4), 62-62, 2015 | 4 | 2015 |
| Role of trust and privacy concerns towards usage of e-Health services—An extension of expectation-confirmation model KA Kumar, S Natarajan SCOPUS IJPHRD CITATION SCORE 10 (7), 339, 2019 | 2 | 2019 |
| Maximising the Usage of Mobile Banking: A New Channel for Financial Inclusion B Thomas, S Natarajan International Journal of Applied Business and Economic Research 15 (23 (2 …, 2017 | 2 | 2017 |
| Application of soft computing techniques' rough set theory and formal concept analysis' for analysing investment decisions in gold-ETF B Acharjya, S Natarajan International Journal of Applied Management Science 12 (3), 207-241, 2020 | 1 | 2020 |
| Why today’s B-schools need to be agile S Natarajan The Hindu Business Line, https://bloncampus.thehindubusinessline., 2022 | | 2022 |
| Case Study with Teaching Notes: 'STRUCTURING BUSINESS ANALYTICS PROBLEM: ‘TO DEVELOP A MOBILE APP FOR ORGANIC FARMING OR NOT’ Reference no. 218-0068-1 S Natarajan European Case Center (ECCH), 7, 2018 | | 2018 |
| Case Study with Teaching Notes: 'IN-STORE RETAIL ANALYTICS: RETAILING FOOD AND GROCERY THROUGH CONCEPT STORE' Reference no. 518-0036-1 S Natarajan, M Mercy The Case Centre ECCH, 2018 | | 2018 |
