| The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust T Samarah, P Bayram, HY Aljuhmani, H Elrehail Journal of Research in Interactive Marketing 16 (4), 648-664, 2022 | 75 | 2022 |
| The mediating impact of entrepreneurs among administrative entrepreneurship, imitative entrepreneurship and acquisitive entrepreneurship on creativity Y Alsafadi, N Aljawarneh, D Çağlar, P Bayram, K Zoubi Management Science Letters 10 (15), 3571-3576, 2020 | 51 | 2020 |
| Linking social media marketing efforts with customer brand engagement in driving brand loyalty HY Aljuhmani, H Elrehail, P Bayram, T Samarah Asia Pacific Journal of Marketing and Logistics 35 (7), 1719-1738, 2022 | 45 | 2022 |
| The effect of servant leadership on employees’ self-reported performance: Does public service motivation play a mediating explanatory role? P Bayram, K Zoubi Management Science Letters 10 (8), 1771-1776, 2020 | 34 | 2020 |
| The effect of eWOM source on purchase intention: the moderation role of weak-tie eWOM R Nofal, P Bayram, OL Emeagwali, L Al-Mu’ani Sustainability 14 (16), 9959, 2022 | 11 | 2022 |
| The role of corporate culture and ethical environment in directing individuals’ behavior TRYA Arrah, D Caglar, P Bayram Problems and Perspectives in Management, 299-313, 2018 | 11 | 2018 |
| Challenges of internal and external variables of consumer behaviour towards mobile commerce A Sari, P Bayram International Journal of Communications, Network and System Sciences 8 (13 …, 2015 | 10 | 2015 |
| Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate A Aljarah, P Bayram New Challenges for Future Sustainability and Wellbeing, 441-462, 2021 | 9 | 2021 |
| Factors influencing customer satisfaction and its contribution on customer loyalty: Case of restaurant industry in Turkish Republic of North Cyprus E Ruhluel, P Bayram İşletme Araştırmaları Dergisi 13 (3), 2305-2319, 2021 | 4 | 2021 |
| Analysis of factors influencing consumer’s purchase intention in social commerce: the mediator role of trust N Karakurt, P Bayram International Journal of Data and Network Science 5 (3), 351-360, 2021 | 4 | 2021 |
| Social Media and Brand Loyalty: Does Generational Category Matter? HYAP Bayram, D Caglar | 1 | 2019 |
| Media Systems, Politics and Press Freedom: Perspectives on Contemporary Russia and Nigeria H Sadrettin, P Bayram, L Emeagwali International Review of Management and Marketing 6 (3), 510-516, 2016 | 1 | 2016 |
| Covid-19 and Revisit Intention: Evaluation of Destination Social Responsibility, Visitor Satisfaction, Perceived Value, and Fear Arousal M Özcanlı, P Bayram İşletme Araştırmaları Dergisi 15 (3), 1795-1817, 2023 | | 2023 |
| The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan R Ibrahim Mohamad Ibrahim, P Bayram Journal of Financial Services Marketing, 1-17, 2023 | | 2023 |
| The effect of Celebrity Endorsement Marketing Strategy of Tennis Sports Brands on Brand Attitude and Purchase Intention in North Cyprus. US Onan, P Bayram Turkish Online Journal of Qualitative Inquiry 12 (7), 2021 | | 2021 |
| Ekonomi ve Yönetim Bilimleri Çalışmaları İ Karabıyık Livre de Lyon, 2021 | | 2021 |
| Enhancing International Performance of Exporting Firms through E-Business Integration MA Ekemen, P Bayram Business and Economic Research 4 (1), 211, 2014 | | 2014 |
| Journal of Research in Interactive Marketing HBAF Okoe | | |
