Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness B Chekima, FZ Chekima, AAA Adis Journal of Economics and Business 3 (4), 2020 | 88 | 2020 |
Non-Muslim consumers’ intention to purchase halal food products in Malaysia YH Lim, S Lada, R Ullah, AA Abdul Adis Journal of Islamic marketing 13 (3), 586-607, 2022 | 42 | 2022 |
Antecedents of Brand Recall and Brand Attitude towards Purchase Intention in advergames. AA Abdul Adis, HJ Kim European Journal of Business and Management 5 (18), 58-67, 2013 | 39 | 2013 |
Export performance on the Malaysian wooden furniture industry: an empirical study AA Abdul Adis Journal of International Food & Agribusiness Marketing 22 (1-2), 52-69, 2010 | 37 | 2010 |
Market orientation and new product performance: The mediating role of product advantage AA Abdul Adis, E Jublee African journal of marketing management 2 (5), 91-100, 2010 | 36 | 2010 |
Factors affecting new product development in Malaysian manufacturing industry AA Abdul Adis, I Awang Razli | 25 | 2009 |
A Study on Malaysian Consumers’ Attitude and Behavioral Intention Towards Print Advertising C Bee Eng, AA Abdul Adis International Journal of Marketing Studies 10 (2), 133-150, 2018 | 20* | 2018 |
Purchase Behaviour In Advergame And The Effect Of Brand Attitude As A Mediator AA Abdul Adis, HJ Kim, MRA Majid, Z Osman, IA Razli, GP Ing. Asian Social Science 11 (7), 2015 | 20 | 2015 |
Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia N Juliana, S Lada, B Chekima, AA Abdul Adis Sustainability 14 (8), 4628, 2022 | 19 | 2022 |
The Impacts of Advertising Position and Games Experience on Purchase Intention in Advergaming. P Ing, A Abdul Adis Interdisciplinary Journal of Contemporary Research in Business 1 (4), 40-53, 2009 | 17 | 2009 |
Mediation Role of Attitude towards Product Placement in Social Media AA Abdul Adis, GP Ing, Z Osman, IA Razli, YX Pang, SL Sondoh Jr, ... Journal of Sustainable Development 8 (3), p79, 2015 | 16 | 2015 |
Antecedents to Consumer Intention to Buy Luxury Brands GI Phang, AA Abdul Adis, Z Osman Malaysian Journal of Business and Economics 3 (1), 1-22, 2016 | 14 | 2016 |
The mediating role of brand recall and brand attitude in influencing purchase intention in advergames AA Abdul Adis, HJ Kim Asia Marketing Journal 15 (3), 117-139, 2013 | 14* | 2013 |
Impact of environmental factors as moderator on export marketing performance in wooden furniture industry AA Abdul Adis, SM Sidin Jurnal Kemanusiaan 11, 2008 | 14* | 2008 |
Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements WR Wan Mat, HJ Kim, AA Abdul Manaf, GP Ing, AA Abdul Adis Asian Journal of Business Research 9 (3), 1-23, 2019 | 11 | 2019 |
Corporate social responsibility and strategic management: a bibliometric Analysis SJ Nicole, S Lada, R Ansar, AA Abdul Adis, LM Fook, B Chekima Sustainability 14 (17), 10526, 2022 | 9 | 2022 |
Retirement Planning & Job Satisfaction: Cushion to Avoid Bridge Employment? Z Osman, P Ing, AAA Adis, IA Razli, MRA Majid, I Bujang Asian Social Science 12 (1), 12, 2016 | 8 | 2016 |
Use of Mobile Advergame as Brand Communication Tool AAA Adis Journal of Social Transformation and Regional Development 2 (1), 27-41, 2020 | 6 | 2020 |
The impact of Character Presence and Entertainment Value on Brand Recall and Brand Attitude in Advergame AA Abdul Adis, HJ Kim, GP Ing, MR Abdul Majid, Z Osman, I Awang Razli Australian Journal Of Basic And Applied Sciences 9 (6), 7, 2015 | 5* | 2015 |
The moderating effect of halal assurance system on the relationship between halal food supply chain management and halal integrity assurance YH Mohamed, AB Ma’aram, AS Abd Rahman Abdul Rahim, M Abdullah, ... Int J Mech Eng 7 (special issue 4), 11-19, 2022 | 4 | 2022 |