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Azaze-Azizi Abdul Adis
Azaze-Azizi Abdul Adis
Associate Professor in Marketing, Universiti Malaysia Sabah
Verified email at ums.edu.my
Title
Cited by
Cited by
Year
Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness
B Chekima, FZ Chekima, AAA Adis
Journal of Economics and Business 3 (4), 2020
882020
Non-Muslim consumers’ intention to purchase halal food products in Malaysia
YH Lim, S Lada, R Ullah, AA Abdul Adis
Journal of Islamic marketing 13 (3), 586-607, 2022
422022
Antecedents of Brand Recall and Brand Attitude towards Purchase Intention in advergames.
AA Abdul Adis, HJ Kim
European Journal of Business and Management 5 (18), 58-67, 2013
392013
Export performance on the Malaysian wooden furniture industry: an empirical study
AA Abdul Adis
Journal of International Food & Agribusiness Marketing 22 (1-2), 52-69, 2010
372010
Market orientation and new product performance: The mediating role of product advantage
AA Abdul Adis, E Jublee
African journal of marketing management 2 (5), 91-100, 2010
362010
Factors affecting new product development in Malaysian manufacturing industry
AA Abdul Adis, I Awang Razli
252009
A Study on Malaysian Consumers’ Attitude and Behavioral Intention Towards Print Advertising
C Bee Eng, AA Abdul Adis
International Journal of Marketing Studies 10 (2), 133-150, 2018
20*2018
Purchase Behaviour In Advergame And The Effect Of Brand Attitude As A Mediator
AA Abdul Adis, HJ Kim, MRA Majid, Z Osman, IA Razli, GP Ing.
Asian Social Science 11 (7), 2015
202015
Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia
N Juliana, S Lada, B Chekima, AA Abdul Adis
Sustainability 14 (8), 4628, 2022
192022
The Impacts of Advertising Position and Games Experience on Purchase Intention in Advergaming.
P Ing, A Abdul Adis
Interdisciplinary Journal of Contemporary Research in Business 1 (4), 40-53, 2009
172009
Mediation Role of Attitude towards Product Placement in Social Media
AA Abdul Adis, GP Ing, Z Osman, IA Razli, YX Pang, SL Sondoh Jr, ...
Journal of Sustainable Development 8 (3), p79, 2015
162015
Antecedents to Consumer Intention to Buy Luxury Brands
GI Phang, AA Abdul Adis, Z Osman
Malaysian Journal of Business and Economics 3 (1), 1-22, 2016
142016
The mediating role of brand recall and brand attitude in influencing purchase intention in advergames
AA Abdul Adis, HJ Kim
Asia Marketing Journal 15 (3), 117-139, 2013
14*2013
Impact of environmental factors as moderator on export marketing performance in wooden furniture industry
AA Abdul Adis, SM Sidin
Jurnal Kemanusiaan 11, 2008
14*2008
Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements
WR Wan Mat, HJ Kim, AA Abdul Manaf, GP Ing, AA Abdul Adis
Asian Journal of Business Research 9 (3), 1-23, 2019
112019
Corporate social responsibility and strategic management: a bibliometric Analysis
SJ Nicole, S Lada, R Ansar, AA Abdul Adis, LM Fook, B Chekima
Sustainability 14 (17), 10526, 2022
92022
Retirement Planning & Job Satisfaction: Cushion to Avoid Bridge Employment?
Z Osman, P Ing, AAA Adis, IA Razli, MRA Majid, I Bujang
Asian Social Science 12 (1), 12, 2016
82016
Use of Mobile Advergame as Brand Communication Tool
AAA Adis
Journal of Social Transformation and Regional Development 2 (1), 27-41, 2020
62020
The impact of Character Presence and Entertainment Value on Brand Recall and Brand Attitude in Advergame
AA Abdul Adis, HJ Kim, GP Ing, MR Abdul Majid, Z Osman, I Awang Razli
Australian Journal Of Basic And Applied Sciences 9 (6), 7, 2015
5*2015
The moderating effect of halal assurance system on the relationship between halal food supply chain management and halal integrity assurance
YH Mohamed, AB Ma’aram, AS Abd Rahman Abdul Rahim, M Abdullah, ...
Int J Mech Eng 7 (special issue 4), 11-19, 2022
42022
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