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María de las Mercedes de Obesso Arias
María de las Mercedes de Obesso Arias
Professor. ESIC Universisty
Verified email at esic.university
Title
Cited by
Cited by
Year
New challenges in higher education: A study of the digital competence of educators in Covid times
M Núñez-Canal, MM de Obesso, CA Pérez-Rivero
Technological Forecasting and Social Change 174, 121270, 2022
2302022
Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data
M Skare, MM de Obesso, S Ribeiro-Navarrete
International Journal of Information Management 68, 102594, 2023
1232023
La gestión de la calidad
I Soret, M De Obesso
Madrid: ESIC editorial, 2020
632020
Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?
T Baumert, MM de Obesso
Journal of Business Research 123, 241-254, 2021
352021
El modelo educativo híbrido: una respuesta necesaria de la enseñanza universitaria a partir de la Covid-19
M De Obesso, M Nuñez
Congreso universitario internacional sobre contenidos, innovación …, 2021
232021
How do students perceive educators' digital competence in higher education?
MM de Obesso, M Núñez-Canal, CA Pérez-Rivero
Technological Forecasting and Social Change 188, 122284, 2023
162023
How does the terrorist experience alter consumer behaviour? An analysis of the Spanish case
T Baumert, MM de Obesso, E Valbuena
Journal of Business Research 115, 357-364, 2020
142020
Gestión de la calidad
IS Los Santos, MM de Obesso
ESIC Editorial, 2020
92020
Estrategias empresariales de las PYMEs industriales españolas
J De Obesso Arias, María de las Mercedes, Sáiz, Sáiz
Economía Industrial 6 (330), 89-100, 1999
91999
Artificial intelligence to manage workplace bullying
MM De Obesso, CAP Rivero, OC Márquez
Journal of Business Research 160, 113813, 2023
82023
Why do companies employ prohibited unethical artificial intelligence practices?
M Méndez-Suárez, MM de Obesso, OC Márquez, CM Palacios
IEEE Transactions on Engineering Management, 2023
62023
Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs
A Erdmann, JM Mas, M de Obesso
Journal of Business Research 158, 113645, 2023
62023
Digital competence among university professors: analysis of the impact of the COVID crisis
CA Pérez-Rivero, MM de Obesso, M Núñez-Canal
Economic research-Ekonomska istraživanja 36 (3), 2023
32023
Análisis del sistema de calidad de las entidades financieras españolas a través de las preferencias de los clientes finales
MM de Obesso
Universidad CEU San Pablo, 2005
32005
Does educators’ digital competence improve entrepreneurial students’ learning outcomes?.
CA Canal-Núñez, M, de Obesso Arias, M, Pérez-Rivero
International Entrepreneurship and Management Journal, 1-24, 2024
12024
Real options appraisal for a reactive CSR strategy: the case of Facebook
M Méndez-Suárez, A Monfort, M de las Mercedes de Obesso
Economic research-Ekonomska istraživanja 36 (2), 2023
12023
LAS CLAVES DE LA INNOVACIÓN EN LA EDUCACIÓN SUPERIOR: Un modelo para la transformación docente
RA Llorente, MM de Obesso, JMM Iglesias
ESIC Editorial, 2023
2023
Impact of the technological implications of teleworking on higher education teaching staff
MMD Obesso, O Carrero
International Journal of Intellectual Property Management 13 (2), 130-148, 2023
2023
Microaprendizaje
CP Rivero, MM de Obesso, MN Canal
Las claves de la innovación en la educación superior: un modelo para la …, 2023
2023
La competencia digital de los docentes universitarios y su impacto en el aprendizaje
MN Canal, MM de Obesso, CP Rivero
Vulnerabilidad digital: desafíos y amenazas de la sociedad hiperconectada, 22, 2023
2023
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