| Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry JRM Hanaysha, HH Abdullah, NH Abd Ghani International Journal of Scientific and Research Publications 4 (11), 1-7, 2014 | 99 | 2014 |
| A review of the literature on brand loyalty and customer loyalty F Ishak, NH Abd Ghani | 97 | 2013 |
| Relationship marketing in branding: The automobile authorized independent dealers in Malaysia NH Abd Ghani International Journal of Business and Social Science 3 (5), 2012 | 40 | 2012 |
| Consumer brand relationships NHB Abd Ghani, MKW Tuhin International Review of Management and Marketing 6 (4), 950-957, 2016 | 38 | 2016 |
| Analyzing the relationship between advertising and sales promotion with brand equity H Hilman, JRM Hanaysha, NHA Ghani Asian International Journal of Social Sciences 17 (2), 88-103, 2017 | 35 | 2017 |
| Kesedaran membayar zakat pendapatan kakitangan profesional: Kajian di Universiti Kebangsaan Malaysia MAM Noor, H Wahid, N Ghani The International Journal of Islamic Studies 26, 59-67, 2004 | 34 | 2004 |
| Employee critical psychological states as determinants of employee brand equity in banking: A multi-group analysis M Altaf, SSM Mokhtar, NHA Ghani Banks & bank systems, 61-73, 2017 | 25 | 2017 |
| Malaysian children’s attitudes towards television advertising N Hasmini A. Ghani, OM Zain Young Consumers 5 (3), 41-51, 2004 | 24 | 2004 |
| The internal branding practices and employee brand citizenship behavior: The mediating effect of employee brand fit L Adamu, NHA Ghani, MA Rahman Journal of Environmental Treatment Techniques 8 (1), 99-106, 2020 | 23 | 2020 |
| Smart destination branding: the need for new capability and opportunities for entrepreneurship F Basbeth, NH Abd Ghani, U Sedyowidodo 2018 International Conference on ICT for Smart Society (ICISS), 1-5, 2018 | 18 | 2018 |
| Impact of customer relationship management on brand equity: Medical tourist perspective F Shriedeh, NH Ghani Research Journal of business management 11 (1), 28-38, 2017 | 18 | 2017 |
| The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia NK Nik Mat, NH Abd Ghani, JME Al-Ekam International Journal of Social, Behavioral, Educational, Economic and …, 2015 | 17 | 2015 |
| The direct cost of treating bronchial asthma in a teaching hospital in Malaysia PW Chan, S Hussain, NH Ghani, JA Debruyne, CK Liam Southeast Asian journal of tropical medicine and public health 33 (3), 600-603, 2002 | 17 | 2002 |
| Evolution of consumer brand relationship research NHBA Ghani, T Md Kashedul Wahab Academy of Strategic Management 17 (1), 2018 | 16 | 2018 |
| Assessing the literature on brand equity: from past, present to future J Hanaysha, HH Abdullah, NH Abd Ghani Australian Journal of Basic and Applied Sciences 7 (14), 488-499, 2013 | 16 | 2013 |
| Halal consumption pattern determinants: sequential mediating effects of Muslim lifestyle, trust and risk perception NKN Mat, Y Sulaiman, NH Abd Ghani, M Mohamad The Journal of Social Sciences Research, 444-453: 6, 2018 | 15 | 2018 |
| Service quality as an antecedent of brand equity: empirical evidence in the medical tourism from Jordan FB Shriedeh, NHA Ghani International review of management and marketing 7 (1), 15-19, 2017 | 15 | 2017 |
| Importance of product quality and service quality in developing brand equity J Hanaysha, HH Abdullah, NHA Ghani Journal for Global Business Advancement 9 (4), 390-401, 2016 | 15 | 2016 |
| Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership SSM Mokhtar, M Altaf, NH Abd Ghani Academy of Accounting and financial studies Journal 22, 1-5, 2018 | 14 | 2018 |
| Malaysian consumers ethnocentrism: the measurement scale and index NH Abd Ghani, NKN Mat International Review of Management and Marketing 7 (1), 521-528, 2017 | 14 | 2017 |
