| Behavioural intention towards investment in cryptocurrency: an integration of Rogers’ diffusion of innovation theory and the technology acceptance model S Bharadwaj, S Deka Forum Scientiae Oeconomia 9 (4), 137-159, 2021 | 53 | 2021 |
| Decoding consumer psychology toward dietary supplements: a mediation analysis between freebies and brand loyalty S Bharadwaj, DP Bezborah Journal of Food Products Marketing 27 (4), 173-187, 2021 | 10 | 2021 |
| Assam Lemon – A Prospective NPD Initiative Aimed at Global Market Positioning S Bharadwaj, B Baruah, Chetiya International Journal of Research 4 (14), 727-734, 2017 | 10 | 2017 |
| The Engineering Behind A Successful Supply Chain Management Strategy: An Insight Into Amazon. Com S Bharadwaj International Journal of Scientific & Technology Research 8 (10), 281-286, 2019 | 9 | 2019 |
| Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z S Bharadwaj Young Consumers 23 (3), 468-493, 2022 | 7 | 2022 |
| CUSTOMER SATISFACTION LEADS TO SUSTAINABLE COMPETITIVE ADVANTAGE: WITH SPECIAL REFERENCE TO THE LALIMOU ECO-TOURISM CAMP IN NAMERI NATIONAL PARK S Bharadwaj | 6 | 2018 |
| THE WAR BETWEEN FLIPKART AND AMAZON INDIA: A STUDY ON CUSTOMER PERCEPTION S Bharadwaj IMPACT: International Journal of Research in Humanities, Arts and Literature …, 2019 | 4* | 2019 |
| Impact of Green Variables on Employee Behavior in Indian Green Hotels: An SEM study using S-O-R Framework S Bharadwaj, R Baruah The IUP Journal of Organisational Behavior 23 (1), 26-54, 2024 | | 2024 |
| Influence and Mediating Effects of Freebies on Purchase Intention of Gen Z Indians at Gourmet E-Stores: A Study Using SOR Model S Bharadwaj IUP Journal of Marketing Management 22 (4), 5-39, 2023 | | 2023 |
| Insights Into Customer Perception and Preference Towards Facemasks During Covid-19 Pandemic: A Study Upon Generation Y and Generation Z Indians S Bharadwaj, S Hussain Contemporary Issues in Business Management and Economics 1, 139-164, 2021 | | 2021 |
| Footwear Purchasing Behaviour in India: A Gender Analysis of Generation Z S Bharadwaj International Journal of Creative Research Thoughts 8 (12), 226-231, 2020 | | 2020 |
| Tea Industry of Assam: An Industry into Small Tea Growers B Samrat Farmer Producer Companies In India: Issues & Challenges, 168-177, 2019 | | 2019 |
| Assam- The Rich Land for Eco-Tourism: An Analytical Study B Samrat Myriad Of Expression, 111-124, 2019 | | 2019 |
| Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna S Bharadwaj International Journal of Management Studies 5 (3(3)), 117-123, 2018 | | 2018 |
| ETHICS IN INTERNAL MARKETING: A CASE STUDY BASED UPON THE DIVINE COMMAND THEORY WITH SPECIAL REFERENCE TO SHAKUNI AND SHREE KRISHNA B Samrat PARIPEX-INDIAN JOURNAL OF RESEARCH 6 (11), 641-646, 2017 | | 2017 |
| Freebies As A Tool For Attitudinal Loyalty An Asian Perspective S Bharadwaj Dibrugarh, 0 | | |
| Predicting Freebies Sales Promotion Effectiveness among Generation Z Indians using Price and Involvement: A Conjoint Analysis S Bharadwaj, P Bezborah | | |
