| The true lift model: a novel data mining approach to response modeling in database marketing VSY Lo ACM SIGKDD Explorations Newsletter 4 (2), 78-86, 2002 | 204 | 2002 |
| Efficiency of Racetrack Betting Markets DB Hausch, VSY Lo, WT Ziemba Academic Press, 1994 | 117* | 1994 |
| Mining for the Truly Responsive Customers and Prospects Using True-Lift Modeling: Comparison of New and Existing Methods K Kane, VSY Lo, JX Zheng Journal of Marketing Analytics 2 (4), 218-238, 2014 | 78 | 2014 |
| The application of ranking probability models to racetrack betting VSY Lo, J Bacon-Shone, K Busche Management Science, INFORMS 41 (6), 1048-1059, 1995 | 32 | 1995 |
| From Predictive Uplift Modeling to Prescriptive Uplift Analytics: A Practical Approach to Treatment Optimization While Accounting for Estimation Risk VSY Lo, DA Pachamanova Journal of Marketing Analytics, 2015 | 30 | 2015 |
| Modelling the winning probabilities J Bacon-Shone, VSY Lo, K Busche Research Report, 1992 | 26 | 1992 |
| A comparison between two models for predicting ordering probabilities in multiple-entry competitions VSY Lo, J Bacon-Shone Journal of Royal Statistical Society D: The Statistician, 317-327, 1994 | 23 | 1994 |
| Logistic analyses for complicated bets J Bacon-Shone, VSY Lo, K Busche Technical Report, Dept. of Statistics, The University of Hong Kong 24, 193-202, 1992 | 16 | 1992 |
| How accurately do bettors bet in doubles? VSY Lo, K Busche Efficiency of Racetrack Betting Markets, 465-468, 2008 | 11 | 2008 |
| On estimation methods of input parameters for economic attribute control charts VSY Lo Journal of Royal Statistical Society D: The Statistician, 439-451, 1994 | 11 | 1994 |
| Approximating the ordering probabilities of multi-entry competitions by a simple method VSY Lo, J Bacon-Shone Handbook of Sports and Lottery Markets, 51-65, 2008 | 10 | 2008 |
| Application of logit models in racetrack data VSY Lo Efficiency of racetrack betting markets, 307-314, 2008 | 10 | 2008 |
| Uncertainty Representation and Risk Management for Direct Segmented Marketing D Pachamanova, VSY Lo, N Gulpinar Journal of Marketing Management, https://www.tandfonline.com/doi/full/10., 2020 | 9 | 2020 |
| Application of running time distribution models in Japan VSY Lo Efficiency of Racetrack Betting Markets, 237-247, 2008 | 8 | 2008 |
| Marketing Data Mining VSY Lo Data Warehousing and Mining: Concepts, Methodologies, Tools, and …, 2008 | 8 | 2008 |
| Pricing exotic racetrack wagers DB Hausch, VSY Lo, WT Ziemba Efficiency of Racetrack Betting Markets, 469-483, 2008 | 8 | 2008 |
| Probability and statistical models for racing VS Lo, J Bacon-Shone Journal of Quantitative Analysis in Sports 4 (2), 2008 | 5 | 2008 |
| Introduction to the Efficiency of Win Markets and the Favorite-Longshot Bias DB Hausch, VSY Lo, WT Ziemba Efficiency of Racetrack Betting Markets, 251-253, 2008 | 4 | 2008 |
| An approximation to ordering probabilities of multi-entry competitions VSY Lo, J Bacon-Shone Technical Report, Dept. of Statistics, The University of Hong Kong 16, 1992 | 4 | 1992 |
| Top 10 Essential Data Science Topics to Real-World Application from the Industry Perspectives VSY Lo Harvard Data Science Review 2 (3), https://hdsr.mitpress.mit.edu/pub/diub13, 2020 | 3 | 2020 |
donald b. hauschprofessor of business, university of wisconsin - madisonVerified email at bus.wisc.edu
