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Alicia Blanco-González
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Año
How compulsive and impulsive buying affect consumer emotional regulation. Is anxiety a differential element?
G Cachón-Rodríguez, A Blanco-González, C Prado-Román, ...
European Journal of Management and Business Economics, 2024
2024
How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach
L Rivero-Gutiérrez, P Cabanelas, F Díez-Martín, A Blanco-González
International Marketing Review 41 (1), 273-301, 2024
12024
Impulso de la Universidad-Gobierno y Sociedad al emprendimiento de estudiantes universitarios México-España
ML Saavedra García, A Blanco González
RECAI Revista de Estudios en Contaduría, Administración e Informática 13 (36 …, 2024
2024
Does the legitimacy of countries influence the internationalization of emerging market multinationals
A Plaza-Casado, A Blanco-González, L Rivero-Gutiérrez, ...
European Research on Management and Business Economics 30 (1), 100233, 2024
2024
Percepción ética de la marca y valor de marca: Análisis comparativo del Global 100 Ranking y del Best Global Brand Ranking
MB Rey, A Blanco-González, G Miotto
aDResearch ESIC International Journal of Communication Research 30, e264-e264, 2023
2023
Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid
G Miotto, A Blanco-González, J Paule-Vianez, S Escamilla-Solano
Tripodos, 03-03, 2023
2023
What Have We Learned From COVID-19 in Business and Management and What Are the Future Challenges?
S Escamilla-Solano, F Díez-Martín, A Blanco-González, ...
American Behavioral Scientist, 00027642231191752, 2023
32023
The impact of social media advertising on brand’ legitimacy
L Vila-Boix, A Blanco-González, G Miotto, F Hernández-Perlines
International Entrepreneurship and Management Journal, https://doi.org/10 …, 2023
2023
Privacy and intimacy concerns in digital marketing: Literature review
LV Boix, G Miotto, AB González
Confronting Security and Privacy Challenges in Digital Marketing, 186-205, 2023
2023
Logistics business model evolution: digital platforms and connected and autonomous vehicles as disruptors
J Turienzo, A Blanco-González, JF Lampon, MP Muñoz-Dueñas
Review of Managerial Science, https://doi.org/10.1007/s11846-023-00679, 2023
32023
Achieving Legitimacy Through Gender Equality Policies
A Blanco-González, F Diez-Martin, G Miotto
Sage Open 13 (2), https://doi.org/10.1177/2158244023117295, 2023
42023
Change Management as a Tool to Implement Gender Equality: The Spanish Banking Sector Case
S Diaz-Iglesias, C Orden-Cruz, A Blanco-Gonzalez
Perspectives on Women in Management and the Global Labor Market, 86-115, 2023
2023
Effects of social responsibility on legitimacy and revisit intention: The moderating role of anxiety
A Blanco-Gonzalez, G Cachón-Rodríguez, F Hernández-Perlines, ...
Journal of Business Research 157, 113583, 2023
132023
Critical incidents and dissatisfaction in B2B relationships: an appraisal theory analysis
L Pascual-Nebreda, P Cabanelas, A Blanco-González
Journal of Business & Industrial Marketing 38 (7), 1574-1586, 2023
52023
Is Purchase Behavior Different for Consumers with Long COVID?
A Blanco-Gonzalez, G Cachón-Rodríguez, C Del-Castillo-Feito, ...
International Journal of Environmental Research and Public Health 19 (24), 16658, 2022
22022
How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?
G Cachón-Rodríguez, A Blanco-González, C Prado-Román, ...
Evaluation and program planning 95, 102171, 2022
612022
Dirección comercial
AB González, RD Alemany, IP Gil
Gestión y dirección de empresas: una guía de lo que debe saber un directivo …, 2022
2022
Comunidad de Madrid
IP Gil, AB González
La actividad turística española en 2021: innovación, digitalización …, 2022
2022
Marketing estratégico o estrategias de marketing
IP Gil, AB González, G Miotto, RD Alemany
Delta Publicaciones Universitarias, 2022
2022
Marketing estratégico o estrategias de marketing
I Paz-Gil, A Blanco-González, G Miotto, R Delgado-Alemany
2022
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Artículos 1–20